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What is IRI?

In a conversation among various leaders at IRI, they underscore the distinctive characteristics that set their organization apart, including a culture deeply rooted in innovation, a steadfast dedication to providing the best solutions for their clients’ issues, and a collaborative approach that promotes business transformation and growth. IRI utilizes its cutting-edge technology platform, IRI Liquid Data®, to offer extensive big data, predictive analytics, and insightful forecasts aimed at helping companies in the consumer packaged goods (CPG), over-the-counter healthcare, retail, and media industries refine their marketing strategies and expand their reach. Perry stresses the significance of navigating IRI at the intersection of CPG and technology through a genuine and inclusive lens, while also harmonizing vital business protocols with creative concepts. A recent study reveals that as customers increasingly return to brick-and-mortar stores, impactful front-end merchandising can significantly improve the shopping experience, acting as a key driver for boosting impulse purchases among retailers. This changing environment highlights the imperative for businesses to remain agile in responding to shifting consumer habits and preferences, ensuring they stay relevant and competitive in the market. In light of these insights, organizations must constantly evolve their strategies to meet the demands of modern consumers.

What is Confido?

Confido empowers consumer packaged goods (CPG) brands to gain insight into and enhance the significant portion of revenue—up to 30%—allocated to retailer and distributor deductions or billbacks. With Confido, brands can efficiently monitor their deductions, streamline manual processes like cash application and deduction management, and manage trade planning while keeping an eye on cash application tracking. Highlighted Features Cash Application - Swiftly process payments from retailers and distributors, while easily tracking deductions based on retailer, product, and reason. Dispute Management – Automate the collection of supporting documentation and submission of disputes for chargebacks deemed invalid. Trade Promotion Management - Rapidly plan promotions and automatically track sales lifts and actual performance, ensuring effective evaluations of promotional strategies. Additionally, the platform offers comprehensive analytics to help brands make informed decisions and optimize future trade activities.

Media

Media

No images available

Integrations Supported

IT Retail POS

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Documentation Hub
Webinars

Training Options

Online Training
On-Site Training

Company Facts

Organization Name

IRI

Date Founded

1979

Company Location

United States

Company Website

www.iriworldwide.com/en-us

Company Facts

Organization Name

Confido

Date Founded

2021

Company Location

United States

Company Website

confidotech.com

Categories and Features

CPG

Not specified

Predictive Analytics

Not specified

Categories and Features

CPG

Not specified

Deduction Management

Not specified

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