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What is IdeaSwipe?

The early stages of the innovation funnel are particularly vulnerable to the loss of valuable ideas. Without a robust and systematic screening process, many potentially groundbreaking concepts fail to progress through the funnel. IdeaSwipe, a cutting-edge technology platform developed by Unilever, harnesses principles of behavioral economics and has assessed over 10,000 ideas across more than 40 different markets. This mobile-focused, interactive tool has revitalized innovation funnels by presenting engaging and significant ideas. Built for adaptability, IdeaSwipe can handle various scenarios, whether assessing five ideas or fifty, and is effective in both single-market tests and multi-region evaluations; results can emerge in as little as a week or even sooner. Unlike traditional research methodologies that prioritize rational decision-making and analytical reasoning, IdeaSwipe utilizes inquiries rooted in behavioral economics that encourage consumers to tap into both their instincts and critical reasoning when providing feedback. This dual methodology not only improves comprehension of consumer preferences but also cultivates a more profound connection with the ideas under consideration, ultimately leading to a more successful innovation process.

What is IMPLAN?

IMPLAN harnesses the most extensive economic data available, seamlessly integrating it with an advanced modeling platform to deliver the insights you require in just a few clicks. This combination of IMPLAN's rich data and analytical capabilities empowers analysts to gain a profound understanding of economic events and their implications. The economic data provided by IMPLAN is subject to ongoing scrutiny by leading economic research experts, who continually verify its reputation as the most accurate and reliable information on the market. Whether you are a seasoned researcher or a newcomer to economic modeling, IMPLAN is designed to be user-friendly while maintaining a high level of methodological rigor. Furthermore, a dedicated customer success manager is on hand to help you maximize the advantages of both the data and the platform, no matter how complex your research undertaking might be. With IMPLAN, you can confidently delve into economic analysis and uncover invaluable insights to enhance your work, ultimately paving the way for informed decision-making and strategic planning in your field.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Brandscapes Worldwide

Date Founded

2005

Company Location

India

Company Website

idea-swipe.com

Company Facts

Organization Name

IMPLAN

Date Founded

1985

Company Location

United States

Company Website

www.implan.com/platform/

Categories and Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Status Tracking

Categories and Features

Data Analysis

Not specified

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