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What is IdeaSwipe?

The early stages of the innovation funnel are particularly vulnerable to the loss of valuable ideas. Without a robust and systematic screening process, many potentially groundbreaking concepts fail to progress through the funnel. IdeaSwipe, a cutting-edge technology platform developed by Unilever, harnesses principles of behavioral economics and has assessed over 10,000 ideas across more than 40 different markets. This mobile-focused, interactive tool has revitalized innovation funnels by presenting engaging and significant ideas. Built for adaptability, IdeaSwipe can handle various scenarios, whether assessing five ideas or fifty, and is effective in both single-market tests and multi-region evaluations; results can emerge in as little as a week or even sooner. Unlike traditional research methodologies that prioritize rational decision-making and analytical reasoning, IdeaSwipe utilizes inquiries rooted in behavioral economics that encourage consumers to tap into both their instincts and critical reasoning when providing feedback. This dual methodology not only improves comprehension of consumer preferences but also cultivates a more profound connection with the ideas under consideration, ultimately leading to a more successful innovation process.

What is IdeaScale?

IdeaScale boasts a customer base of over 25,000, comprising a total of 4.5 million users. This innovative software enables organizations to gather feedback from both public and private groups by facilitating idea collection and user voting. As a driving force behind crowd-powered innovation, IdeaScale ensures that all submitted ideas are assessed, directed, and put into action. Notable clients of IdeaScale include prominent organizations such as the Cleveland Cavaliers, Doctors Without Borders, Freddie Mac, and Marriott Vacations Worldwide, alongside distinguished entities like NASA and the United Way. With a diverse array of users, the platform continues to enhance collaborative decision-making processes across various sectors.

Media

Media

Integrations Supported

Facebook
Google Analytics
LinkedIn
Shift
Slack

Integrations Supported

Facebook
Google Analytics
LinkedIn
Shift
Slack

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$2,500 per year
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Brandscapes Worldwide

Date Founded

2005

Company Location

India

Company Website

idea-swipe.com

Company Facts

Organization Name

IdeaScale

Date Founded

2009

Company Location

United States

Company Website

ideascale.com

Categories and Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Categories and Features

Customer Feedback

Alerts / Notifications
Behavior Analytics
Bug Reports
Community Feedback Tools
Live Chat
Negative Feedback Management
Net Promoter Score (NPS)
Screenshot / Screen Capture
Surveys
User Testing Tools
Video Feedback
Visual Feedback Tools
Voice of the Customer (VoC)
Website Feedback

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Popular Alternatives

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