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What is IfThenAds?

Picture having the power to halt your advertising efforts whenever it rains or establishing a lifetime spending cap for a Google Ads campaign. Wouldn’t it be remarkable if your campaigns could automatically pause in the event of a malfunction on your landing pages? These innovative features, referred to as 'IfThens,' act like tiny robots that oversee your campaign settings. Simply select one, configure it, and apply it to your campaign, allowing you to relax as your IfThen monitors conditions and makes the necessary adjustments according to your specifications. It genuinely feels like magic in action. A digital marketing agency with 14 years of expertise sought a way to incorporate external data into Google Ads, enabling the automatic management of client ad campaigns through activation, pausing, and bid adjustments. This vision inspired the development of IfThenAds, a tool designed for intelligent campaign execution that evolves alongside the market. By effectively engaging your target audience when it matters the most, you can conserve both time and resources, easily setting up your parameters and letting the system manage the rest. With IfThenAds, the process of campaign management has reached new heights of simplicity and efficiency, revolutionizing how marketers approach their advertising strategies.

What is Google Campaign Manager 360?

Campaign Manager 360 serves as a cloud-based platform for managing advertising, tailored for both agencies and advertisers, allowing them to oversee digital campaigns across a multitude of online and mobile settings. This platform offers an extensive range of functionalities, including ad serving, audience targeting, verification, and in-depth performance analytics. Users can utilize the Trafficking feature to efficiently handle their creative assets and launch advertising initiatives. The reporting capabilities enable the collection and examination of performance metrics for ads overseen by Campaign Manager 360, presenting these insights in a clear and accessible manner. You can design and modify your reports, which include standard, floodlight, path to conversion (P2C), reach, and various types of cross-dimension reach reports, allowing for a thorough understanding of user interactions and the impact of different channels on conversions. Additionally, the verification tools within the Reporting section help evaluate the effectiveness of ad impressions while providing assistance on tagging, geo-targeting, and ensuring content accuracy. By making use of these diverse features, you can significantly improve your advertising tactics and outcomes, ultimately leading to more successful campaigns. The platform’s rich functionality makes it an essential tool for optimizing advertising efforts in today’s digital landscape.

Media

Media

Integrations Supported

5X
Accutics
Boltic
Celtra
Data Sentinel
Datahive360
Dataslayer
Google Ads
Google Ads Data Hub
Google Marketing Platform
Gravity Data
MSIGHTS
Openbridge
Peaka
Progress DataDirect
Salesforce Data Cloud
StarfishETL
Supermetrics
Telmetrics
Windsor.ai

Integrations Supported

5X
Accutics
Boltic
Celtra
Data Sentinel
Datahive360
Dataslayer
Google Ads
Google Ads Data Hub
Google Marketing Platform
Gravity Data
MSIGHTS
Openbridge
Peaka
Progress DataDirect
Salesforce Data Cloud
StarfishETL
Supermetrics
Telmetrics
Windsor.ai

API Availability

Has API

API Availability

Has API

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HammerHard Ventures

Company Location

United States

Company Website

www.ifthenads.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

support.google.com/campaignmanager/answer/2709362

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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