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Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.
What is ADEX?
ADEX is a comprehensive platform that focuses on fighting ad fraud and invalid traffic (IVT), catering to the needs of advertisers, ad networks, performance marketers, and publishers. It boasts the capability to process and analyze over 2 million traffic events per minute, assessing each event in real time and classifying them into three categories: Good, Warning, or Alert.
Its notable features include:
- Detection of various types of invalid traffic, such as bots, click farms, data center IPs, and device emulators
- Automatic rerouting of questionable traffic away from designated landing pages
- A dynamic dashboard that offers sophisticated filtering options alongside blacklisting functionalities
- A customizable report generation tool that assists in challenging charges imposed by traffic providers
- Seamless integration options through JS Tag, Redirect, and iFrame, which streamline the setup process without requiring an engineering team
ADEX is IAB TCF certified, a proud member of IAB Hellas, and appears on the Google Vendors List. Furthermore, it was honored with the Cyber Security Excellence Awards in 2025, highlighting its dedication to outstanding cybersecurity practices. With its extensive array of features, ADEX equips users with the necessary tools to effectively protect their advertising investments while navigating the complexities of digital marketing. This robust platform not only enhances the security of ad campaigns but also fosters a transparent advertising ecosystem.
Integrations Supported
AdRoll
Bing
Facebook Ads
Google
Google AdMob
Meta Ads
Microsoft Excel
Taboola
X (Twitter)
Integrations Supported
AdRoll
Bing
Facebook Ads
Google
Google AdMob
Meta Ads
Microsoft Excel
Taboola
X (Twitter)
API Availability
Has API
API Availability
Has API
Pricing Information
$29 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Awio Web Services
Company Location
United States
Company Website
www.improvely.com
Company Facts
Organization Name
ADEX
Company Location
Cyprus
Company Website
adex.com
Categories and Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Categories and Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking