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What is Improvely?

Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

Media

Integrations Supported

AdRoll
Bing
Facebook Ads
Google
Google AdMob
Meta Ads
Microsoft Excel
Taboola
X (Twitter)

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month

Pricing Information

Prices based on daily active users

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Awio Web Services

Company Location

United States

Company Website

www.improvely.com

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Activity Monitoring
IP Address Monitoring
IP Blocking
Refund Management
Time on Site Tracking

Conversion Tracking

Not specified

Categories and Features

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