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Ratings and Reviews 0 Ratings
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What is Improvely?
Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.
What is Anura.io?
Anura was established by the entrepreneurial duo Rich and Beth Kahn, who have a strong background in business ventures. This innovative platform serves as a solution to combat ad fraud, revealing the presence of bots, malware, and human deception, ultimately enhancing campaign efficiency. The Kahns, who have previously seen their enterprise recognized on the Inc. 5000 List for five consecutive years, have a proven track record in entrepreneurship, highlighted by receiving the Ernst & Young Entrepreneur Award in technology.
By minimizing ad fraud, Anura enables advertisers to allocate more resources toward expanding their businesses effectively. The platform's approach ensures that visitors are only classified as fraudulent when there is absolute certainty regarding their inauthenticity, thereby eliminating false positives.
Anura's technology is validated against genuine conversion data, and it offers an advanced analytics dashboard that comprehensively demonstrates instances of fraud. Utilizing machine learning alongside the expertise of skilled engineers, Anura is capable of identifying even the most intricate fraud strategies in real time, ensuring advertisers can trust their metrics and focus on growth without the worry of deception. Furthermore, this dual approach of technology and human oversight guarantees a robust defense against evolving threats in the advertising landscape.
Integrations Supported
AdRoll
Axis LMS
Bing
CAKE
Contact Center Compliance
Everflow
Facebook Ads
Google
HitPath
Lead Prosper
Integrations Supported
AdRoll
Axis LMS
Bing
CAKE
Contact Center Compliance
Everflow
Facebook Ads
Google
HitPath
Lead Prosper
API Availability
Has API
API Availability
Has API
Pricing Information
$29 per month
Free Trial Offered?
Free Version
Pricing Information
Upon Request
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Awio Web Services
Company Location
United States
Company Website
www.improvely.com
Company Facts
Organization Name
Anura Solutions, LLC
Date Founded
2017
Company Location
United States
Company Website
www.anura.io
Categories and Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Categories and Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
PPC
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder