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What is Improvely?

Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.

What is Anura.io?

Anura was established by the entrepreneurial duo Rich and Beth Kahn, who have a strong background in business ventures. This innovative platform serves as a solution to combat ad fraud, revealing the presence of bots, malware, and human deception, ultimately enhancing campaign efficiency. The Kahns, who have previously seen their enterprise recognized on the Inc. 5000 List for five consecutive years, have a proven track record in entrepreneurship, highlighted by receiving the Ernst & Young Entrepreneur Award in technology. By minimizing ad fraud, Anura enables advertisers to allocate more resources toward expanding their businesses effectively. The platform's approach ensures that visitors are only classified as fraudulent when there is absolute certainty regarding their inauthenticity, thereby eliminating false positives. Anura's technology is validated against genuine conversion data, and it offers an advanced analytics dashboard that comprehensively demonstrates instances of fraud. Utilizing machine learning alongside the expertise of skilled engineers, Anura is capable of identifying even the most intricate fraud strategies in real time, ensuring advertisers can trust their metrics and focus on growth without the worry of deception. Furthermore, this dual approach of technology and human oversight guarantees a robust defense against evolving threats in the advertising landscape.

Media

Media

Integrations Supported

Bing
Facebook Ads
Google
Google AdMob
Meta Ads
Microsoft Excel
Taboola
X (Twitter)

Integrations Supported

Axis LMS
CAKE
Contact Center Compliance
Everflow
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
Trackdesk
boberdoo

API Availability

Has API

API Availability

Pricing Information

$29 per month

Pricing Information

Upon Request
Pricing is provided from an Anura expert. Contact us to find the right package for you.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Awio Web Services

Company Location

United States

Company Website

www.improvely.com

Company Facts

Organization Name

Anura Solutions, LLC

Date Founded

2017

Company Location

United States

Company Website

www.anura.io

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Activity Monitoring
IP Address Monitoring
IP Blocking
Refund Management
Time on Site Tracking

Conversion Tracking

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Ad Networks

Not specified

Click Fraud

Not specified

Lead Generation

Not specified

PPC

Not specified

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