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What is Improvely?

Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.

What is ClickFortify?

ClickFortify provides a cloud-based solution designed to monitor and defend against click fraud specifically for businesses and agencies that utilize Google Ads and Meta Ads. By assessing website visits through a range of indicators such as IP reputation, identification of VPNs and data centers, device fingerprints, and user behavior analytics, it meticulously records any flagged interactions along with the justification for each evaluation. For those using Google Ads, ClickFortify facilitates the addition of flagged IPs to exclusion lists, effectively helping teams protect their advertising campaigns. In the context of Meta Ads, it offers the ability to filter conversion events using Meta's Conversions API and includes an option to disable Audience Network placements within ad sets. Additionally, users can utilize a dashboard and click log to examine any potentially suspicious activity, while agencies can connect their client accounts through Google Ads manager accounts for streamlined management. Developers are also supported with a REST API and real-time webhooks, allowing them to design tailored protection workflows and generate in-depth reports. This all-encompassing approach empowers advertisers to uphold the integrity of their campaigns, significantly reducing the adverse effects of fraudulent clicks. As a result, businesses can focus on their marketing efforts with greater confidence.

Media

Media

No images available

Integrations Supported

Meta Ads
AdRoll
Bing
Facebook Ads
Google
Google AdMob
Microsoft Excel
Taboola
X (Twitter)

Integrations Supported

Meta Ads
Google Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month

Pricing Information

$8/month
Plans are tiered by monthly ad spend, with monthly, quarterly, and yearly billing options. Every plan includes a 7-day free trial with no credit card required.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Awio Web Services

Company Location

United States

Company Website

www.improvely.com

Company Facts

Organization Name

Keplaris, LLC

Date Founded

2025

Company Location

United States

Company Website

clickfortify.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Activity Monitoring
IP Address Monitoring
IP Blocking
Refund Management
Time on Site Tracking

Conversion Tracking

Not specified

Categories and Features

Click Fraud

Not specified

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