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What is Improvely?

Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.

What is DataCops?

DataCops functions as a no-code platform designed for advertisers to effectively monitor and filter out fraudulent activities. By integrating a single script on your designated subdomain through Cloudflare Worker and CNAME, the platform can recover 15-25% of conversions often lost due to factors like ad blockers, iOS Intelligent Tracking Prevention (ITP), and browsers that discard click IDs prior to reaching tracking pixels. Each event is analyzed in real-time, filtering out bot, VPN, and proxy traffic before being counted as conversions; device fingerprinting is utilized to identify disposable emails and fraudulent signups, while a built-in TCF 2.2-certified Consent Management Platform (CMP) ensures compliance with consent regulations. Only conversions that have undergone verification are sent server-side via the Conversion API to over nine platforms, including Meta, Google, LinkedIn, and TikTok, which streamlines the process with a single clean feed and removes the necessity for individual configurations for each platform. Furthermore, every event is thoroughly logged to show whether it was transmitted, held, or omitted, alongside explanations for each action taken. The platform also simplifies handling fraudulent clicks on Google Ads by providing comprehensive evidence ready for submission to the Click Quality Form. With a remarkably fast setup time of just five minutes, it requires no containerization or developer assistance and is adaptable to any website. A complimentary tier is available, and paid plans start at $49 per month, making it an attractive option for advertisers of all sizes. Not only does this pioneering solution improve tracking accuracy, but it also equips advertisers with the tools needed to efficiently recover lost conversions and enhance their overall advertising effectiveness.

Media

Media

No images available

Integrations Supported

Facebook Ads
Meta Ads
AdRoll
Bing
Google
Google AdMob
Microsoft Excel
Taboola
X (Twitter)

Integrations Supported

Facebook Ads
Meta Ads
Google Ads
Instagram Ads
LinkedIn Ads
TikTok Ads

API Availability

Has API

API Availability

Pricing Information

$29 per month

Pricing Information

$49/month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Awio Web Services

Company Location

United States

Company Website

www.improvely.com

Company Facts

Organization Name

DataCops

Date Founded

2025

Company Location

United Kingdom

Company Website

joindatacops.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Activity Monitoring
IP Address Monitoring
IP Blocking
Refund Management
Time on Site Tracking

Conversion Tracking

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

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