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What is Influential?

Effective social media initiatives that yield measurable returns on investment are crucial for businesses. Influential harnesses the power of artificial intelligence to boost creativity, engage audiences, and precisely gauge both online and offline attribution. Their Market Intelligence service synthesizes a variety of data sources, including demographic, psychographic, buying behaviors, and behavioral insights, to offer comprehensive strategic recommendations and activations. The technology platform created by Influential ensures brand safety while enabling a seamless workflow for creative production and campaign oversight. Furthermore, Influential provides premium services that include innovative creative strategies and optimized paid media, all designed to achieve measurable ROI through both online and offline analyses. By merging human ingenuity with cutting-edge AI technologies, Influential skillfully navigates every stage of your campaign, leading to an integrated approach to marketing success. This fusion of expertise and innovation empowers brands to confidently tackle the intricate challenges of the digital realm while maximizing their outreach and impact. Ultimately, Influential's commitment to excellence positions brands for sustained growth and engagement in an ever-evolving marketplace.

What is Bliss Point by Tinuiti?

Bliss Point, created by Tinuiti, serves as a cutting-edge marketing measurement and decision-making platform that employs patented artificial intelligence and machine learning technologies to integrate and streamline performance insights across a brand's extensive media landscape, which includes both digital and traditional channels, as well as brand, creative, and customer data, allowing marketers to discover growth opportunities and eliminate wasteful spending. This platform brings together a range of advanced tools into one cohesive measurement suite, featuring Rapid Media Mix Modeling (rMMM) for fast and precise causal analysis of media performance, Always-On Incrementality Testing for continuous assessment of channel effectiveness, Brand Equity measurement that links media investment to brand performance and revenue results, Creative Insights to identify key creative factors, Geo Media Mix Modeling for optimizing based on location, and Customer Insights that convert first-party data into detailed demographic segmentation and penetration analysis, thus providing marketers with vital information for making strategic decisions. By utilizing its all-encompassing methodology, Bliss Point not only improves the precision of measurements but also empowers brands to enhance their marketing efficiency and overall effectiveness, ensuring they make the most out of their investments. Ultimately, this platform represents a significant advancement in the way marketers can analyze and optimize their campaigns in a rapidly evolving media landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Influential Network

Date Founded

2013

Company Location

United States

Company Website

influential.co

Company Facts

Organization Name

Tinuiti

Date Founded

2004

Company Location

United States

Company Website

tinuiti.com/blisspoint/

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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