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What is Influitive?

Influitive provides a platform where customers, developers, partners, and employees can engage in a community by taking on challenges, making referrals, and writing product reviews. These challenges are customizable for both individuals and groups, enabling participants to earn points, badges, and levels that can be exchanged for various professional benefits and rewards. Furthermore, users can effortlessly track and visualize all engagement activities, along with the return on investment. This seamless integration enhances the ability to direct members through your marketing automation tools and customer relationship management systems, ensuring a more organized approach to community engagement. By fostering this environment, organizations can strengthen their relationships with stakeholders while promoting active involvement.

What is Guuru?

GUURU enables brands to leverage their customer community as a new layer of commerce experience: live product help plus durable, AI-friendly content. Instead of generic reviews, shoppers get direct answers from real users, meaning personal recommendations, nuanced use cases, and honest comparisons when they need them most. GUURU captures these interactions, along with targeted Q&A formats, and turns them into clean, structured content modules placed on relevant PDPs. Because the content is indexable and well-organized, it improves discoverability in traditional search and in LLM-based discovery, increasing the chance your pages appear as sources in AI responses while also boosting credibility for customers browsing the site. Operationally, GUURU supports the full workflow: identifying passionate customers, activating and moderating experts, guiding question routing, and sustaining participation through incentives like points, perks, or payments. Each answer remains attributable to an actual product user, which strengthens trust and accountability. Brands adopt GUURU to lift conversion and confidence and to reduce friction in product discovery, with published case studies citing gains like +51% AI visibility, +23 NPS points, and as much as 38× ROI.

Media

Media

Integrations Supported

Adobe Marketo Engage
Axis LMS
Facebook
G2
HubSpot Marketing Hub
LinkedIn
Salesforce
Sendoso
Stackreaction
Tango Card
TrustRadius
X (Twitter)
Zapier

Integrations Supported

Adobe Marketo Engage
Axis LMS
Facebook
G2
HubSpot Marketing Hub
LinkedIn
Salesforce
Sendoso
Stackreaction
Tango Card
TrustRadius
X (Twitter)
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Influitive

Date Founded

2010

Company Location

Canada

Company Website

influitive.com

Company Facts

Organization Name

Guuru

Date Founded

2016

Company Location

Switzerland

Company Website

www.guuru.com/en/

Categories and Features

Community

Content Management
Content Moderation
Discussions / Forums
Event Management
Group Management
Ideation / Crowdsourcing
Member Directory
Membership Management
Social Media Management
Website Management
White Label

Customer Advocacy

Advocate Management
Campaign Management
Communication Management
Community Management
Gamification
Referral Tracking
Reporting/Analytics
Rewards Program
Social Engagement

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Employee Advocacy

Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

Referral

Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

Categories and Features

Customer Advocacy

Advocate Management
Campaign Management
Communication Management
Community Management
Gamification
Referral Tracking
Reporting/Analytics
Rewards Program
Social Engagement

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