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What is Influur?

Influur is an AI-powered creator marketing and influencer campaign management platform that helps businesses automate the planning, execution, and measurement of social media campaigns. The software combines influencer discovery, audience intelligence, campaign strategy, creator communications, content management, and performance analytics within a centralized workspace. Its autonomous AI agent, Pulse, interprets marketing objectives and generates campaign recommendations based on audience interests, emerging trends, creative formats, and available budgets. For music marketing campaigns, the platform analyzes social media sounds, genre preferences, and audience behavior to identify creators whose content aligns with particular artists or releases. Its proprietary Pulse Score ranks potential influencers according to campaign relevance, helping marketers select creators for specific promotional objectives. Creator profiles include contact methods, previous collaborations, historical pricing information, response rates, and past campaign performance to support informed partnership decisions. Automated outreach tools send personalized messages to multiple creators, coordinate negotiations, and identify replacement influencers when selected participants become unavailable. Campaign execution features allow teams to distribute creative briefs, manage content submissions, review deliverables, coordinate publishing schedules, and monitor campaign progress. Secure payment workflows use authorized third-party payment providers to distribute creator compensation after agreed content requirements have been fulfilled and approved. Reporting capabilities include real-time tracking of views and engagement, creator performance analysis, customizable dashboards, and shareable reports for internal teams and external stakeholders.

What is Hobo.Video?

Hobo.Video is a robust marketing platform that caters to influencers and creators by providing a diverse range of campaign services. This platform enables brands and creators to connect for influencer marketing and user-generated content (UGC) initiatives, overseeing elements like campaign briefs, creator participation, content submissions, product distribution, and comprehensive campaign oversight. Brands can leverage Hobo.Video for strategic planning, finding suitable creators, and executing their marketing campaigns, while creators are given the chance to sign up, build profiles, apply for campaigns, and submit their content. In addition, the platform offers a variety of services including product sampling, reviews, surveys, quizzes, affiliate marketing programs, partnerships with celebrities, and gathering consumer insights. With a thriving community of creators across India, Hobo.Video designs campaigns tailored to the distinct objectives and scales of different brands. Furthermore, the platform fosters an engaging and supportive atmosphere that benefits both brand teams seeking creator-driven marketing strategies and creators aiming for revenue opportunities or product collaborations. This synergy not only enhances marketing effectiveness but also promotes innovation within the influencer space.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Free
Free Version

Pricing Information

Brand pricing is customized by campaign scope and service needs. Creator registration and access to campaign opportunities are free.
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Mac

Supported Platforms

SaaS
Android
iPhone

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Influur

Company Location

United States

Company Website

www.influur.com

Company Facts

Organization Name

Hobo.Video

Date Founded

2019

Company Location

India

Company Website

hobo.video/

Categories and Features

Categories and Features

Influencer Marketing

Not specified

Popular Alternatives

Popular Alternatives

Club Reviews & Ratings

Club

Club (formerly Brandbassador)