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What is Infutor TrueSource?

In recent times, there has been a remarkable increase in the amount of data signals coming from consumers. This growth underscores the critical need for marketers to seamlessly combine a variety of online and offline identity markers into a cohesive system. Identity graphs serve as an all-encompassing repository for this consumer data, positioning themselves as the ultimate reference point. Infutor’s TrueSource™ Identity Graph is particularly notable, offering a top-tier collection of consumer insights that boosts omnichannel interactions, making them both tailored and measurably impactful. With our secure and privacy-conscious identity graph, marketers can create timely and pertinent experiences across all platforms where consumers engage with their brand. Employing our TrueSource™ Identity Graph allows you to greatly increase the significance of each engagement with both existing customers and potential leads. Furthermore, Infutor's platform provides the capability for immediate verification of consumer identities through an API, ensuring precision right at the moment of data collection or during any incoming interaction. This feature not only optimizes your marketing strategies but also cultivates stronger relationships with your target audience, ultimately driving better business outcomes. As the landscape of consumer behavior continues to evolve, leveraging such advanced tools will be vital for staying competitive.

What is Adenty?

Adenty is a robust platform designed to effectively gather and activate audience data. In an era of stringent tracking restrictions, it enables companies to identify three times as many engaged users, construct profiles with double the detail, and improve conversion rates significantly. Key functionalities include: 1. Identity resolution, which facilitates the collection of user data across diverse platforms without dependence on cookies, thus effectively tackling issues related to incognito browsing, VPNs, and private windows. This capability reduces analytics gaps and enriches insights, while also allowing the secure storage and sharing of visitor information on the server to ensure consistent tracking, even when browser storage is unstable. 2. Real-time data activation empowers businesses to launch prompt and engaging responses based on consolidated insights, while also allowing the integration of various marketing technologies to manage their engagement efforts from one cohesive platform. 3. Data connectivity connects visitor information from multiple sites and tools, providing a holistic view that enhances precise (re)targeting and personalization, ultimately leading to an improved user experience. This comprehensive strategy not only fosters a deeper understanding of audience behaviors and preferences but also propels more favorable business results, demonstrating the value of leveraging integrated data solutions in today's digital landscape.

Media

Media

No images available

Integrations Supported

boberdoo

Integrations Supported

boberdoo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

3€/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infutor TrueSource

Date Founded

2003

Company Location

United States

Company Website

infutor.com/identity-resolution/identity-graph/

Company Facts

Organization Name

Adenty

Date Founded

2023

Company Location

Estonia

Company Website

adentypro.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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