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What is Infutor TrueSource?

In recent times, there has been a remarkable increase in the amount of data signals coming from consumers. This growth underscores the critical need for marketers to seamlessly combine a variety of online and offline identity markers into a cohesive system. Identity graphs serve as an all-encompassing repository for this consumer data, positioning themselves as the ultimate reference point. Infutor’s TrueSource™ Identity Graph is particularly notable, offering a top-tier collection of consumer insights that boosts omnichannel interactions, making them both tailored and measurably impactful. With our secure and privacy-conscious identity graph, marketers can create timely and pertinent experiences across all platforms where consumers engage with their brand. Employing our TrueSource™ Identity Graph allows you to greatly increase the significance of each engagement with both existing customers and potential leads. Furthermore, Infutor's platform provides the capability for immediate verification of consumer identities through an API, ensuring precision right at the moment of data collection or during any incoming interaction. This feature not only optimizes your marketing strategies but also cultivates stronger relationships with your target audience, ultimately driving better business outcomes. As the landscape of consumer behavior continues to evolve, leveraging such advanced tools will be vital for staying competitive.

What is BDEX?

BDEX Omni IQ leverages artificial intelligence to assist businesses in discovering additional customers that resemble their ideal clientele. The BDEX Identity Graph employs a comprehensive network of SDKs, application publishers, and primary data sources, enabling companies to recognize consumers across various platforms. Each month, it authenticates more than 470 million hashed email-MAID-IP connections associated with 113 million households throughout the United States. As the sole identity platform that assures all IDs are linked to actual individuals, BDEX effectively eliminates any IDs associated with bots, click farms, and other types of ad fraud, along with temporary IDs resulting from Apple's ATT/DoNotTrack policies. Recognized by AdExchanger as the leading Identity Technology, BDEX offers solutions to enhance your targeting strategies and expand your customer base. This innovative approach not only improves marketing efficiency but also builds trust in the authenticity of consumer data used in campaigns.

Media

Media

Integrations Supported

boberdoo

Integrations Supported

Facebook Ads
Instagram Ads
LiveRamp
Lotame
Meta Ads
PubMatic
SAP Store
The Trade Desk
TransUnion TruEmpower

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$250 per month
Enterprise pricing starts at $2500 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Online Training

Company Facts

Organization Name

Infutor TrueSource

Date Founded

2003

Company Location

United States

Company Website

infutor.com/identity-resolution/identity-graph/

Company Facts

Organization Name

BDEX

Date Founded

2014

Company Location

United States

Company Website

www.bdex.com

Categories and Features

Identity Resolution

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Consumer Data

Not specified

Customer Data Platforms (CDP)

Customer Profiles
Customer Segmentation
Data Integration
Data Matching
Personalization
Predictive Modeling

Data Enrichment

Not specified

Data Quality

Address Validation
Data Discovery
Match & Merge

Identity Resolution

Not specified

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