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What is Insider?

Meet Insider stands out as the pioneering integrated Growth Management Platform (GMP), encompassing an extensive array of features that span the entire sales funnel, including Acquisition, Activation, Retention, and Revenue. Additionally, it harnesses the power of real-time predictive segmentation, utilizing advanced AI and machine learning technologies. The platform is constructed on a unified data layer, ensuring effortless implementation. By simplifying the complexities of digital marketing, GMP empowers marketers to foster growth and enhance brand loyalty effectively. Its user-friendly and intuitive interface allows marketers to concentrate on their core tasks without the burden of technological challenges. Furthermore, GMP enhances user engagement through active communication tools such as tooltips, toasters, and pop-ups, which facilitate quicker operations and a more streamlined experience. This innovative approach not only boosts productivity but also creates a dynamic environment for marketers to thrive.

What is Imagino?

Imagino serves as a dynamic customer engagement platform that emphasizes the importance of data by combining an advanced customer data system with marketing activation tools, thereby enabling businesses to synchronize, optimize, and leverage their customer information in real time. It streamlines the process of collecting and integrating data from diverse sources, minimizing the need for extensive data transfers while delivering high-quality, enriched insights that create a holistic view of customer behaviors, preferences, and past interactions. The platform allows for accurate audience segmentation through advanced filtering techniques, provides journey orchestration capabilities to design comprehensive customer experiences, and utilizes AI-driven personalization across various channels, complemented by predictive analytics for evaluating and enhancing campaign performance. Organizations benefit from the flexibility of modular options, allowing them to implement one or both of its primary components: Elevate CDP, a responsive and real-time customer data platform that eliminates data duplication, and Engage Activation, which centers on marketing activation while featuring an integrated CDP to boost functionality. This adaptability empowers businesses to customize their strategies to effectively align with their specific requirements and goals, ultimately fostering improved customer engagement and satisfaction. By leveraging such a versatile platform, companies can significantly enhance their marketing efforts and drive greater customer loyalty.

Media

Media

Integrations Supported

B2Metric
Confiant
Facebook Messenger
Marketo
Peaka
Refold
Segment

Integrations Supported

B2Metric
Confiant
Facebook Messenger
Marketo
Peaka
Refold
Segment

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Insider

Date Founded

2012

Company Location

United Kingdom

Company Website

useinsider.com

Company Facts

Organization Name

Imagino

Date Founded

2017

Company Location

United States

Company Website

imagino.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

WhatsApp Marketing

API
Alerts
Autoresponder
Bulk Messaging
Campaign Management
Contact Management
Multi-Language Support
Reporting / Analytics

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

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