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What is Insticator?

Insticator presents cutting-edge monetization solutions tailored for publishers, allowing them to elevate their advertising revenue while enhancing audience interaction through the provision of more engaging content. By nurturing community development in tandem with financial prosperity, Insticator Commenting guarantees that both publishers and their users reap the rewards of its offerings, which encompass 24/7 human moderation and compelling advertisements. This platform harnesses programmatic advertising to facilitate personalized interactions, featuring a distinctive engagement unit that provides complimentary custom content aimed at keeping users on the site for longer durations. Weekly updates featuring trivia and poll questions ensure the content remains dynamic and pertinent, enabling publishers to acquire crucial insights into their audience's preferences. With an extensive selection of ad sizes and interactive tools, we empower publishers to effectively amplify their advertising revenue. Additionally, our comprehensive brand safety protocols and defenses against ad blockers ensure the provision of premium ad inventory, allowing publishers to optimize their advertising potential without sacrificing user experience. By seamlessly integrating these components, Insticator not only fosters financial advancement but also builds a dedicated audience community that consistently engages with the platform. Ultimately, this dual focus on revenue generation and user satisfaction positions Insticator as a leader in the monetization landscape.

What is Genesis SSP?

The Genesis SSP, driven by Page Intelligence, significantly improves outstream video effectiveness. It intelligently tests and selects from a range of formats based on real-time user consumption behaviors, ensuring that the most responsive ad format is employed for each specific page. This strategy not only enhances the advertising experience for users but also elevates overall performance metrics. Users are provided with intuitive performance analytics that deliver profound insights into ad efficacy. Moreover, the system integrates third-party data to assess the quality of a publisher's inventory, while also implementing measures to filter out fraud, thereby protecting publishers and fostering trust among advertisers. With features for real-time bidding, private marketplace (PMP) transactions, and deal ID management, all operations can be efficiently conducted from a single platform. It also accommodates multi-device video advertising, maximizing reach across desktop, mobile, and over-the-top (OTT) platforms. Techniques for optimizing page-level yield are utilized to enhance revenue, while the system gathers detailed user behavior and attention metrics for each individual page (URLs) instead of merely aggregating data at the domain level. This collected data is employed to formulate comprehensive indexes that evaluate page attention, pinpoint trending content, and forecast ad performance, thus providing an all-encompassing view of user interaction with advertisements. In doing so, it empowers advertisers with actionable insights, enabling them to refine their strategies for better targeting and engagement.

Media

Media

Integrations Supported

Confiant

Integrations Supported

Confiant

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Insticator

Date Founded

2012

Company Location

United States

Company Website

Insticator.com

Company Facts

Organization Name

Genesis Media

Date Founded

2010

Company Location

United States

Company Website

genesismedia.com/platform/

Categories and Features

Community

Content Management
Content Moderation
Discussions / Forums
Event Management
Group Management
Ideation / Crowdsourcing
Member Directory
Membership Management
Social Media Management
Website Management
White Label

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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