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What is Integral Ad Science?

Integral Ad Science (IAS) leads the way in ensuring digital media quality worldwide, offering solutions that help advertisers and publishers confirm their ads reach real audiences in safe and appropriate environments while maintaining the right contextual alignment for each advertisement. Their extensive services encompass strategies for identifying ad fraud, ensuring brand safety and relevance, targeting contextually, and measuring viewability across various platforms, including CTV, video, programmatic, mobile, and digital audio. By collaborating with numerous media companies, tech enterprises, and social media platforms, IAS drives innovation and develops comprehensive solutions tailored to the specific challenges of their clients. Providing actionable insights and data, IAS empowers brands, agencies, publishers, and platforms with essential tools to refine their digital advertising strategies, enhance media quality, and achieve exceptional results. Committed to transparency and ethical standards, IAS ensures that clients only invest in impactful impressions that lead to meaningful outcomes. This commitment not only boosts campaign effectiveness but also cultivates trust in the digital advertising ecosystem, reinforcing the importance of integrity in media practices. Ultimately, IAS plays a pivotal role in shaping a more credible and effective advertising landscape.

What is Improvely?

Effectively monitor, assess, and improve your digital marketing strategies. Over 7,000 marketers have turned to Improvely to track their results and detect fraudulent activities. This platform reveals the source of every registration and transaction, whether stemming from a promotional campaign or other sources. Equipped with powerful monitoring capabilities, it analyzes each click for indications of possible fraud. You will receive instant notifications regarding potential click fraud, helping you protect your advertising budget. Improvely also offers detailed profiles for each visitor, giving insight into the authentic users interacting with your site. By identifying your most valuable customers, you can more effectively target similar demographics. Whether you're working independently, with a team, or managing clients, Improvely includes features like team access, customized client reports, and various export options designed for your organization’s requirements. Moreover, the platform maps user journeys toward conversion and pinpoints where sales opportunities may be lost, while funnel reports illustrate user navigation through different stages on your website to boost overall performance. This all-encompassing approach ensures you are well-equipped to make informed marketing choices that can greatly enhance your return on investment, ultimately leading to more successful campaigns. By leveraging these insights, your marketing efforts can be more precise and impactful.

Media

Media

Integrations Supported

Taboola
5X
Adobe Acrobat
Celtra
Criteo Commerce Growth
Criteo Commerce Max
Google Display & Video 360
LinkedIn
MINT
Meta AI
The Trade Desk
Verizon Cloud
YouTube

Integrations Supported

Taboola
AdRoll
Bing
Facebook Ads
Google
Google AdMob
Meta Ads
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$29 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Integral Ad Science

Date Founded

2009

Company Location

United States

Company Website

integralads.com

Company Facts

Organization Name

Awio Web Services

Company Location

United States

Company Website

www.improvely.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Activity Monitoring
IP Address Monitoring
IP Blocking
Refund Management
Time on Site Tracking

Conversion Tracking

Not specified

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