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Ratings and Reviews 0 Ratings
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What is Intelligent ABM?
Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.
What is Demandbase?
Delve into the cutting-edge world of AI-enhanced advertising methods with Demandbase, a specialized Account-Based Marketing platform designed specifically for B2B companies. This innovative tool empowers you to execute Account-Based Marketing seamlessly across your entire sales funnel. Create a focused list of potential businesses that match your offerings, drawing on insights that go well beyond traditional firmographic data to include product interaction, organizational fit, cultural resonance, financial strength, interests, investments, and existing partnerships. Pinpoint essential decision-makers within your target organizations as they browse online. Engage them with personalized messaging and advertisements that cater to their specific challenges and needs. Deliver an exceptionally customized experience for each visitor to your website by fine-tuning aspects such as headlines, content, visuals, calls to action, and downloadable resources. Arm your sales team with crucial insights that boost engagement and elevate the quality of customer interactions, ultimately aiding them in successfully closing deals. By taking this holistic approach, your marketing strategies will resonate profoundly with potential clients, cultivating stronger relationships and paving the way for sustained success. In a landscape where personalization is key, leveraging such advanced tools can significantly enhance your competitive edge.
Integrations Supported
Champify
Convertr
DocketAI
Drift
Eloqua
HubSpot CRM
HubSpot Customer Platform
Hushly
Integrate
Ion by Rock Content
Integrations Supported
Champify
Convertr
DocketAI
Drift
Eloqua
HubSpot CRM
HubSpot Customer Platform
Hushly
Integrate
Ion by Rock Content
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Spiceworks Ziff Davis
Date Founded
2020
Company Location
United States
Company Website
swzd.com/products/intelligent-abm/
Company Facts
Organization Name
Demandbase
Date Founded
2006
Company Location
United States
Company Website
demandbase.com
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting