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What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

What is AQUAJI?

Aquaji is a unique software solution created by Navori Labs, a pioneer based in Switzerland that excels in AI-driven computer vision innovations. This software is capable of analyzing video streams from multiple cameras to generate consistent and actionable marketing analytics data. It provides insights into visitor foot traffic, demographics, customer experiences, and attention spans within physical locations. Businesses can utilize Aquaji to enhance the management of their physical stores, evaluate their marketing strategies, and elevate the overall customer experience. Furthermore, when integrated with Navori’s QL digital signage platform, Aquaji can deliver personalized content to various displays or devices tailored to the specific audience profile. This integration also enables Aquaji to serve as a source of business intelligence, facilitating comprehensive cross-data analysis for informed decision-making. Ultimately, Aquaji empowers businesses to leverage real-time data for optimizing their marketing efforts.

Media

Media

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

Integrations Supported

QL Digital Signage Software

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$47/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
Windows
Linux

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Company Facts

Organization Name

Navori Labs

Date Founded

1997

Company Location

Switzerland

Company Website

aquaji.com

Categories and Features

Foot Traffic Data

Not specified

Market Research

Data Management
Email / Online
Panel Management
Survey Management

People Counting

Not specified

Categories and Features

Foot Traffic Data

Not specified

People Counting

API
Anonymous Counting
Car Counting
Conversion Tracking
Data Export
Mood/Age/Gender Recognition
Reporting / Analytics

Retail Intelligence

Not specified

Video Analytics

Not specified

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