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What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

What is Axiomatic People Counting?

Since 1994, we have led the way in people counting technology, amassing valuable expertise and solutions across various sectors such as retail, public services, education, and transportation. Our extensive selection of footfall counters meets diverse requirements, ranging from economical beam counters to sophisticated overhead thermal time-of-flight systems and video solutions, all enhanced by our comprehensive software and reporting tools that provide meaningful insights for our clients. We excel in assisting organizations in accurately gathering data concerning foot traffic, site occupancy, office space utilization, and desk monitoring. Each solution we develop is customized to fit your unique needs, and we take pride in delivering ongoing personalized support and technical consulting. Our proficient technical team, which includes both software and hardware specialists, ensures that a wealth of industry knowledge is embedded in every solution we offer. Additionally, our dedicated Commercial and Support teams continually work to enhance our offerings, enabling us to better address the diverse requirements of our clientele, which solidifies our dedication to exceptional service. By adopting an innovative approach and embracing a customer-focused philosophy, we empower organizations with the crucial data they need to make well-informed decisions that drive success and growth. Our commitment to staying ahead in technology ensures that we will continue to meet the evolving challenges of the future.

Media

Media

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Company Facts

Organization Name

Axiomatic Technology

Date Founded

1994

Company Location

United Kingdom

Company Website

peoplecounting.co.uk/about-axiomatic/

Categories and Features

Foot Traffic Data

Not specified

Market Research

Data Management
Email / Online
Panel Management
Survey Management

People Counting

Not specified

Categories and Features

Foot Traffic Data

Not specified

People Counting

Not specified

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