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What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

What is Blindspot?

Blinky transforms the landscape of digital out-of-home (DOOH) advertising by removing the reliance on spreadsheets and guesswork, thanks to its sophisticated AI planner. Users simply enter their campaign goals, budget limits, and a selection of relevant locations or target account addresses, after which Blinky skillfully evaluates audience demographics, prioritizes nearby inventory, and crafts a comprehensive schedule that reflects actual behaviors like commuting patterns, foot traffic, and venue hours. Furthermore, it features dynamic scheduling for every screen, delivers insights on audience reach and potential campaign results, and allows for seamless export of a launch-ready plan into Blindspot. This cutting-edge solution simplifies the advertising process, making it the fastest route from campaign concept to live display on a billboard. By harnessing Blinky's capabilities, marketers are equipped to enhance their campaigns with both accuracy and agility, ultimately driving better results for their advertising efforts.

Media

Media

No images available

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Free
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Company Facts

Organization Name

Blindspot

Date Founded

2018

Company Location

United States

Company Website

seeblindspot.com

Categories and Features

Foot Traffic Data

Not specified

Market Research

Data Management
Email / Online
Panel Management
Survey Management

People Counting

Not specified

Categories and Features

Advertising

Not specified

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