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What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

What is Camlytics?

There's no need to invest in costly sensors, as Camlytics is compatible with any IP camera system! Unlock critical insights from your video feeds with Camlytics, which excels at detecting motion, counting individuals and vehicles, and generating heat maps to enhance the operational efficiency of your camera system. Your privacy is safeguarded since we do not retain any camera data or events on our servers. Additionally, our technology seamlessly integrates with video archives. We provide straightforward webhooks and APIs for all camera events, such as motion detection, line crossings, and tailgating alerts. Camlytics is versatile enough to work with any third-party software. For instance, in a complex mall entrance scenario featuring various obstructions like automatic doors and fluctuating lighting, our object counting maintains an impressive accuracy of about 95% thanks to optimal overhead camera placement. In another example, even under challenging conditions with distant cameras experiencing constant light variations and glare from car headlights, our system reliably identifies, tracks, and counts both vehicles and pedestrians. This capability demonstrates Camlytics' effectiveness in diverse environments, ensuring you receive accurate data no matter the conditions.

Media

Media

Integrations Supported

Google Cloud BigQuery
Google Sheets
KnowledgeHound
Socialgist
TrendSpottr

Integrations Supported

Google Cloud BigQuery
Google Sheets
KnowledgeHound
Socialgist
TrendSpottr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$129.00/one-time/user
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Company Facts

Organization Name

Camlytics

Date Founded

2014

Company Location

United States

Company Website

camlytics.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Physical Security

Checkpoint Tracking
Customer Management
Data Collection
Event Management
Incident Management
Investigation Management
Multiple Alarm Queues

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