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What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

What is FootfallCam?

Our people counting solution is a ready-made module designed to facilitate effective collaboration between IT departments and business teams. This tool is engineered for rapid deployment, empowering managers with precise data that supports informed decision-making to improve business functions. The FootfallCam Analytic Manager operates as a centralized management platform hosted on the FootfallCam cloud, granting users a lifetime license at no cost. This web-based control panel is specifically designed for clients managing numerous counters, aggregating data from all devices into one centralized hub. Users can leverage the FootfallCam Analytic Manager from any location to perform thorough analyses remotely. Featuring a prescriptive dashboard and detailed reports, this system enhances user understanding of performance metrics within their stores. With access to over 60 distinct reports tailored to meet specific business needs, the software converts raw data into meaningful insights, which ultimately supports better decision-making processes. Furthermore, this integration provides the capability to make real-time strategy adjustments based on the analytics received, ensuring businesses can adapt swiftly to changing circumstances. By offering these features, the software not only simplifies data management but also significantly contributes to overall business success.

Media

Media

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Company Facts

Organization Name

FootfallCam

Date Founded

2002

Company Location

United Kingdom

Company Website

footfallcam.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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