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What is Ipsos Retail Performance?

Solutions for counting customers are fundamental to our retail technology portfolio, significantly contributing to the optimization of store operations. These systems go beyond simply tallying the number of visitors; the data they provide empowers retailers to make strategic and operational decisions that impact various areas, including staff allocation, monitoring of market trends, and maximizing the use of retail space. By employing sophisticated sensors and software, businesses can identify times of high traffic, strategically deploy employees to meet demand, and assess the effectiveness of particular displays or product lines. Additionally, with real-time access to foot traffic information and analytical tools, retailers can evaluate the success of their store layouts and marketing strategies, analyzing factors such as customer dwell time, engagement levels, and conversion rates. Our people counting solutions maintain an impressive accuracy rate of at least 95%, allowing businesses to scrutinize foot traffic patterns on an hourly basis, which not only uncovers current consumer behaviors but also aids in forecasting future buying trends. This in-depth insight into customer movement is invaluable, as it can markedly refine operational strategies and bolster overall sales results, ultimately leading to enhanced customer satisfaction and loyalty.

What is Huq?

Huq's location intelligence platform provides rapid access to crucial indices relevant to teams in retail, local government, and commercial real estate (CRE). With insights ranging from foot traffic analysis to catchment modeling, as well as visit duration and frequency metrics, our precise and dependable data supports significant global decision-making. ▶︎ What distinguishes Huq's platform from others? Prominent retail chains, government bodies, and CRE firms choose Huq's insights due to our unwavering focus on delivering high-quality information. • Our insights undergo rigorous backtesting against over 15 external indices. • We are trusted by more than 70 leading organizations across government, CRE, and retail sectors. • We provide unique visitor footfall reporting for accurate market sizing. • Our platform offers instant coverage not just within the UK, but across Europe and beyond. • It is a zero-hardware solution, requiring no additional equipment or installation. • Insights are presented through a user-friendly, decision-ready platform. Become part of a growing community of over 70 councils, various retailers, and real estate companies utilizing Huq as a reliable foundation for informed decision-making, enhancing their strategic initiatives effectively.

Media

Media

Integrations Supported

KnowledgeHound
Socialgist
TrendSpottr

Integrations Supported

Google Sheets
Looker

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

£1000/Place/Annum
Access to Huq's Place Performance measurement platform is priced at £1,000.00 + VAT per annum per place, per insight module.

For example:

• One module (Footfall) for one town centre (St Albans) costs £1,000.00 + VAT per year.
• Three modules (Footfall, Density & Catchment) for one retail centre (Bexley Heath) costs £3,000.00 + VAT per year.
• Three modules for three centres costs £9,000 + VAT per year.

There are no restrictions on the number of seats, ie. user licences, provided per organisation.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ipsos

Date Founded

1975

Company Location

France

Company Website

www.ipsos-retailperformance.com/en/

Company Facts

Organization Name

Huq Industries

Date Founded

2014

Company Location

United Kingdom

Company Website

huq.io

Categories and Features

Foot Traffic Data

Not specified

Market Research

Data Management
Email / Online
Panel Management
Survey Management

People Counting

Not specified

Categories and Features

Foot Traffic Data

Not specified

Indoor Positioning

Not specified

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Location Tracking
Predictive Analytics
Trade Area Analysis

People Counting

Anonymous Counting
Benchmarking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Retail Intelligence

Not specified

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