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What is Kantar Advertising Intelligence?

Understanding the intricacies of brand messaging and spending across diverse media channels is vital for developing effective strategies and improving overall performance. It is important to maintain a watchful eye on the advertising initiatives of brands, both in conventional media and online, whether on an international scale or within local markets. By leveraging detailed competitive insights, businesses can receive timely information that empowers them to devise enhanced media strategies and unlock their full commercial potential. Recognizing market trends and evaluating how brands distribute their financial resources across various platforms is essential for optimizing budget allocations. Additionally, staying updated on competitors' advertising activities can reveal new opportunities for growth while assessing their performance. Noticing the fresh messaging and innovative approaches taken by rival brands can significantly inform your strategic planning. Media owners, too, can benefit from adjusting to the shifting competitive landscape, which can lead to greater operational efficiency and success. They have the ability to analyze the details of advertising campaigns and assess their own market presence, enabling a more calculated approach to their advertising strategies. This comprehensive perspective not only enhances decision-making capabilities but also promotes a climate where informed choices can generate substantial industry influence and increased profitability, ultimately benefiting all stakeholders involved.

What is Burt Intelligence?

Our advertising analytics solution effectively integrates with your entire ad tech ecosystem, providing you with cohesive, high-quality, actionable insights. This integration allows you to make well-informed decisions while markedly decreasing the time spent on monotonous, manual tasks. With this system, you can say farewell to cumbersome spreadsheets and welcome a sophisticated dashboard builder, intuitive reporting capabilities, and robust data visualization tools. By combining both programmatic and direct ad data, you can attain a unified reporting perspective that simplifies the decision-making process and positively impacts your financial results. Streamline your reporting processes by relying on a single, trustworthy source for all your advertising metrics. You can easily automate the scheduling of reports to be distributed daily, weekly, or monthly to your team or clients directly from the platform. Additionally, take advantage of specialized reporting tools specifically designed to optimize workflows in the advertising industry. Furthermore, benefit from a data strategy focused on your domain, along with tailored ad reporting and analytical services that meet your unique requirements. This all-encompassing approach not only enhances your operational efficiency but also significantly boosts your advertising effectiveness, ensuring you stay ahead in a competitive market.

Media

Media

Integrations Supported

AdClarity
Admetricks

Integrations Supported

AdClarity
Admetricks

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kantar

Company Location

United Kingdom

Company Website

www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence

Company Facts

Organization Name

Burt Intelligence

Date Founded

2018

Company Location

United States

Company Website

www.burtintelligence.com/platform

Categories and Features

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

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