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What is Kantar Advertising Intelligence?

Understanding the intricacies of brand messaging and spending across diverse media channels is vital for developing effective strategies and improving overall performance. It is important to maintain a watchful eye on the advertising initiatives of brands, both in conventional media and online, whether on an international scale or within local markets. By leveraging detailed competitive insights, businesses can receive timely information that empowers them to devise enhanced media strategies and unlock their full commercial potential. Recognizing market trends and evaluating how brands distribute their financial resources across various platforms is essential for optimizing budget allocations. Additionally, staying updated on competitors' advertising activities can reveal new opportunities for growth while assessing their performance. Noticing the fresh messaging and innovative approaches taken by rival brands can significantly inform your strategic planning. Media owners, too, can benefit from adjusting to the shifting competitive landscape, which can lead to greater operational efficiency and success. They have the ability to analyze the details of advertising campaigns and assess their own market presence, enabling a more calculated approach to their advertising strategies. This comprehensive perspective not only enhances decision-making capabilities but also promotes a climate where informed choices can generate substantial industry influence and increased profitability, ultimately benefiting all stakeholders involved.

What is Caliber?

Founded in 2016 and headquartered in Copenhagen, Caliber is the world's leading stakeholder intelligence company, operating across 50+ countries globally. Thousands of stakeholder interviews are conducted every day, with AI-enabled, multi-source analysis and expert interpretation turning that data into business action. Clients include Airbus, ASML, AstraZeneca, BASF, Okta, ABB, and Novo Nordisk. Stakeholder intelligence gives leading organizations a better understanding of the people who matter most to their business, drawing on multiple data sources to do so. Always on and grounded in real data, it's powered by AI to give leaders the insight they need to protect their brand, reputation, and business, and to make smarter decisions with confidence. Proprietary data collection, AI-powered analysis, and expert interpretation come together at Caliber, so you get answers built for your business, not just numbers. All your stakeholders are monitored in real time, anywhere in the world, with perception data integrated with the signals that move your business. We help make sense of what it all means, so your leadership can make faster, better-informed decisions. Built for C-suite executives, Caliber serves leaders across Corporate Affairs, Communications, Marketing, HR, Risk, and Investor Relations.

Media

Media

Integrations Supported

AdClarity
Admetricks
Sharpr

Integrations Supported

Bloomberg
Brandwatch
CisionOne
LSEG AlphaDesk
Meltwater
Onclusive Social
RepVault

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

10,000 € annually
Caliber offers flexible, enterprise-grade pricing tailored to the size, complexity, and strategic needs of your organization. Whether you’re tracking a single market or running a global, multi-stakeholder program, you only pay for the intelligence you need — with unlimited dashboard access and real-time insights included.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kantar

Company Location

United Kingdom

Company Website

www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence

Company Facts

Organization Name

Caliber

Date Founded

2018

Company Location

Denmark

Company Website

www.groupcaliber.com

Categories and Features

Ad Intelligence

Not specified

Categories and Features

Reputation Management

Sentiment Analysis

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