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What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

What is BERA?

Traditional quarterly reports and brand tracking merely reflect past performance and offer little insight into the future. Fortunately, there is now a more effective method for customers to grasp their motivations and feelings, enabling them to convert this understanding into strategic business decisions. Imagine the difference between using conventional paper maps and a GPS navigation system like Waze; while both can guide you, only the latter prevents you from retracing your steps. This is the advantage BERA offers. By utilizing BERA, you can maintain a forward-looking perspective rather than being mired in past data. The platform merges marketing insights with financial analysis to deliver a thorough and nuanced overview of your company, allowing business leaders to access real-time key performance indicators across various audiences, categories, and broader contexts through our innovative causal algorithm. BERA empowers leaders with actionable insights and predictive analytics, paving the way for decisions that enhance brand performance and drive overall business success. In a world where staying ahead of the competition is paramount, BERA is the tool that enables you to do just that.

Media

Media

Integrations Supported

Acxiom InfoBase
OMI
Sharpr

Integrations Supported

Voxpopme

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Company Facts

Organization Name

BERA

Date Founded

2013

Company Location

United States

Company Website

bera.ai/

Categories and Features

Audience Intelligence

Not specified

Brand Intelligence

Not specified

Market Intelligence

Not specified

Market Research

Not specified

Marketing Analytics

Not specified

Media Planning

Not specified

Survey

Not specified

User Research

Not specified

Categories and Features

Brand Intelligence

Not specified

Brand Management

Not specified

Predictive Analytics

Not specified

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