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What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

What is Behavio?

Unlock essential insights to boost your advertising success at every stage of your creative process. You can present your ideas and advertisements at any moment, whether they are rough sketches, storyboards, animatics, drafts, or fully finished videos. Gain feedback from real people who accurately reflect a diverse segment of your target audience. Our approach utilizes nondeclarative behavioral research coupled with randomized controlled trials (RCTs) to reveal hidden changes in viewer reactions. Leverage actionable insights from a wealth of detailed metrics that evaluate your messaging, brand portrayal, and ability to evoke emotions and grab attention. Many of these metrics are scrutinized on a second-by-second basis throughout your video content. By refining your scripts, choosing optimal scenes, and enhancing editing, voice-overs, and pack shots, you can invest in the most effective creatives for maximum impact. This thorough methodology not only guarantees that your advertising resonates but also ensures it achieves high conversion rates, ultimately driving better results for your campaigns.

Media

Media

Integrations Supported

Acxiom InfoBase
OMI
Sharpr

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Company Facts

Organization Name

Behavio

Date Founded

2015

Company Location

Czech Republic

Company Website

www.behaviolabs.com

Categories and Features

Audience Intelligence

Not specified

Brand Intelligence

Not specified

Market Intelligence

Not specified

Market Research

Not specified

Marketing Analytics

Not specified

Media Planning

Not specified

Survey

Not specified

User Research

Not specified

Categories and Features

Advertising

Not specified

Brand Intelligence

Not specified

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