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What is Kantar Marketplace?

Boost your competitive edge by utilizing agile insights from consumers. Our cutting-edge platform is designed specifically for pioneering brands, ensuring their success in the current marketplace. Kantar Marketplace functions as a streamlined market research solution aimed at insights specialists, marketing teams, and agencies eager to innovate, discover, and expedite their development. This distinctive platform is recognized as the sole market research tool with independently confirmed capabilities that can reliably predict sales trends and brand growth. You can rapidly find answers to your essential questions through established automated research methods that adhere to the highest quality benchmarks. Choose from an extensive suite of modular products, including surveys, reports, and data, which empower you to either conduct your own market research or utilize Kantar’s expert services. Benefit from global insights with solutions accessible in 70 countries, with ongoing expansion to fulfill client demands. With dedicated local support and account management, you can be confident that assistance is readily available when required. As the leading data, insights, and consulting firm globally, Kantar is devoted to aiding clients in comprehending consumer behavior and fostering effective growth. Our proficiency equips brands to maneuver through the intricate market landscape with assurance and clarity, ensuring they remain ahead of the curve in an ever-changing environment. By embracing these insights, businesses can adapt and evolve to meet the challenges of tomorrow.

What is Caliber?

Founded in 2016 and headquartered in Copenhagen, Caliber is the world's leading stakeholder intelligence company, operating across 50+ countries globally. Thousands of stakeholder interviews are conducted every day, with AI-enabled, multi-source analysis and expert interpretation turning that data into business action. Clients include Airbus, ASML, AstraZeneca, BASF, Okta, ABB, and Novo Nordisk. Stakeholder intelligence gives leading organizations a better understanding of the people who matter most to their business, drawing on multiple data sources to do so. Always on and grounded in real data, it's powered by AI to give leaders the insight they need to protect their brand, reputation, and business, and to make smarter decisions with confidence. Proprietary data collection, AI-powered analysis, and expert interpretation come together at Caliber, so you get answers built for your business, not just numbers. All your stakeholders are monitored in real time, anywhere in the world, with perception data integrated with the signals that move your business. We help make sense of what it all means, so your leadership can make faster, better-informed decisions. Built for C-suite executives, Caliber serves leaders across Corporate Affairs, Communications, Marketing, HR, Risk, and Investor Relations.

Media

Media

Integrations Supported

Acxiom InfoBase
OMI
Sharpr

Integrations Supported

Bloomberg
Brandwatch
CisionOne
LSEG AlphaDesk
Meltwater
Onclusive Social
RepVault

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

10,000 € annually
Caliber offers flexible, enterprise-grade pricing tailored to the size, complexity, and strategic needs of your organization. Whether you’re tracking a single market or running a global, multi-stakeholder program, you only pay for the intelligence you need — with unlimited dashboard access and real-time insights included.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kantar

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/marketplace

Company Facts

Organization Name

Caliber

Date Founded

2018

Company Location

Denmark

Company Website

www.groupcaliber.com

Categories and Features

Audience Intelligence

Not specified

Brand Intelligence

Not specified

Market Intelligence

Not specified

Market Research

Not specified

Marketing Analytics

Not specified

Media Planning

Not specified

Survey

Not specified

User Research

Not specified

Categories and Features

Reputation Management

Sentiment Analysis

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