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What is Kayzen?

Streamline your mobile programmatic operations by utilizing our innovative mobile in-house bidderâ„¢, which is specifically tailored for app developers and their technology partners to effectively oversee user acquisition and programmatic retargeting within their own teams. This enterprise-level software is immediately deployable, featuring a modular architecture that emphasizes key components, clear pricing, and quick implementation. Exclusively designed for mobile real-time bidding (RTB), it provides a straightforward way to configure your SKAN campaign mapping through a self-service interface, enabling you to convert anonymous audiences into clearly defined targets. By retaining insights about your target demographics within your organization, you can iterate more swiftly and gain a competitive edge. This capability empowers you to foster growth through effective user acquisition strategies while managing your retargeting efforts independently. Employ advanced optimization methods to exceed your marketing KPIs and improve your return on ad spend (ROAS), ensuring your campaigns achieve consistent success. Ultimately, taking control of your mobile programmatic strategy not only enhances performance and efficiency but also positions your organization for long-term profitability in a rapidly evolving digital landscape.

What is Appsfire?

Appsfire provides a comprehensive solution for acquiring in-app traffic on mobile devices and tablets, with a strong emphasis on generating organic downloads through its premium network to build a high-quality audience for your applications. By utilizing both native and display ad formats without offering incentives, we fine-tune the daily performance of your campaigns through a blend of automated and manual adjustments tailored to your specific KPIs. Our extensive global distribution network enables us to meticulously select publishers while a robust anti-fraud verification system ensures that the quality of traffic remains top-notch. Furthermore, our dedicated creative team focuses on innovative mobile concepts, offering unique ad formats and engaging interactive video solutions to capture user attention. Since the introduction of our proprietary BlueStack technology, we have pioneered the first GDPR-compliant in-app header bidding platform for both publishers and marketers in Europe, which significantly boosts the efficiency and effectiveness of ad placements. This steadfast dedication to quality and regulatory compliance not only enhances our credibility but also solidifies our position as a frontrunner in the mobile advertising arena, continually striving to adapt to the evolving landscape of digital marketing. Our commitment to innovation and excellence ensures that clients receive the best possible results in their advertising endeavors.

Media

Media

Integrations Supported

Adjust
AppsFlyer
Kochava
Intuizi
Singular
TUNE
mParticle

Integrations Supported

Adjust
AppsFlyer
Kochava
Intuizi
Singular
TUNE
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

$1000 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kayzen

Date Founded

2018

Company Location

Germany

Company Website

kayzen.io

Company Facts

Organization Name

madvertise

Date Founded

2008

Company Location

Germany

Company Website

madvertise.com/fr/appsfire/

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

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