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What is Keen?

Keen operates as a comprehensive event streaming platform that is fully managed. By utilizing a real-time data pipeline built on Apache Kafka, it simplifies the process of gathering significant volumes of event data. The robust REST APIs and SDKs provided by Keen enable event data collection from any internet-connected device, enhancing versatility and accessibility. Additionally, our platform ensures the secure storage of your data, effectively minimizing operational and delivery risks associated with data handling. The use of Apache Cassandra's storage framework guarantees that your data remains secure during transit through HTTPS and TLS protocols. Furthermore, this data is safeguarded with multilayer AES encryption, reinforcing its protection. With Access Keys, you can present data in flexible formats without needing to overhaul or restructure the existing data model. The implementation of Role-based Access Control provides the ability to define customizable permission levels, allowing for granular control down to specific queries or individual data points. This level of flexibility in user access is crucial for maintaining both security and efficiency in data management.

What is Keen?

Keen is revolutionizing the marketing mix landscape by offering a robust system that combines historical insights with proactive, prescriptive planning, allowing marketers to consistently optimize their budgeting strategies across diverse channels while correlating them to financial results. This capability empowers organizations to swiftly implement data-driven tactics and adapt to new data as it emerges. Through Keen’s marketing elasticity engine, users can investigate every available channel, including those that have not been previously explored, facilitating informed scenario planning that meets both financial targets and risk management needs. While assessing marketing metrics, the focus typically falls on marketing mix models or multi-touch attribution frameworks to evaluate past effectiveness; however, the real challenge is uncovering the most promising prospects for future campaigns, especially in unexplored channels or during periods of great uncertainty, such as a pandemic. Keen’s SaaS platform equips users with the tools to precisely predict future performance across all channels, enabling them to make smarter, growth-driven choices. This forward-thinking methodology not only improves strategic planning but also aids marketers in maneuvering through the intricacies of a continuously changing market environment. Consequently, businesses leveraging Keen's insights can not only respond to current trends but also anticipate future shifts, ensuring they remain competitive in a dynamic landscape.

Media

Media

Integrations Supported

Stripe
Bold BI
Freshpaint
GitHub
Heroku
Maxio
OpenShift Cloud Functions
Particle
Postman
Pure360
Red Hat OpenShift
RudderStack
Runscope
Segment
SendGrid
Stackpile
Style Intelligence
Twilio

Integrations Supported

Stripe
MetaRouter
Quickwork

API Availability

API Availability

Pricing Information

$149 per month
https://keen.io/pricing/
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Keen.io

Date Founded

2011

Company Location

United States

Company Website

keen.io

Company Facts

Organization Name

Keen Decision Systems

Date Founded

2010

Company Location

United States

Company Website

keends.com

Categories and Features

Big Data

Not specified

Data Visualization

Not specified

Embedded Analytics

Ad hoc Query
Dashboard
Interactive Reports
Mobile Reporting
Multi-User Collaboration
Self Service Analytics
Streaming Analytics

Master Data Management

Data Source Integrations
Visualization

Product Analytics

Not specified

Categories and Features

Business Intelligence

Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Business Performance Management

Ad Hoc Reports
Budgeting & Forecasting
Consolidation / Roll-Up
Key Performance Indicators
Predictive Analytics
Quantitative Analysis
Scorecarding
Strategic Planning

Conversion Tracking

Not specified

Data Analysis

Data Visualization
Predictive Analytics
Regression Analysis
Statistical Modeling

Marketing Analytics

Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Cross-Channel Attribution
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Presentation Tools
Spend Management

Media Planning

Not specified

Statistical Analysis

Forecasting
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series

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