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What is Kenscio Customer Data and Experience Platform (CDXP)?

The Customer Data and Experience Platform (CDXP) allows businesses to track interactions with customers and prospects across multiple channels such as email, SMS, social media, CRM systems, call centers, mobile apps, and websites. By utilizing the CDXP, organizations can compile vast amounts of customer information and transform it into actionable insights that guide strategic decisions throughout the customer journey. This platform also facilitates the simultaneous evaluation of the effectiveness of different marketing campaigns through data-driven analytical models. In essence, it acts as a robust software solution that allows for the management of a unified customer database that is accessible from any operational system. Information gathered from various touchpoints can be synthesized into a comprehensive 360° customer profile within this persistent database. The development of this profile entails aggregating data from multiple sources, followed by a thorough cleaning and consolidation process to ensure its accuracy and relevance. Ultimately, the CDXP not only improves customer insights but also substantially streamlines marketing processes, enabling organizations to respond more effectively to customer needs. This capability to adapt enhances the overall customer experience and strengthens brand loyalty over time.

What is BlueConic?

BlueConic, a top-tier customer data platform worldwide, empowers marketers by extracting first-party data from various disconnected systems and ensuring its accessibility at any time and place for marketing purposes. Over 300 brands, such as Hearst, Moen, T-Mobile, and ING, along with America's Test Kitchen and Franklin Sports, utilize BlueConic's services. This platform enables these brands to consolidate their first-party customer data into ongoing, individual profiles, which can then be employed across their entire marketing landscape. Established in 2010, the company boasts a presence in multiple offices across Europe, further enhancing its global reach and influence. Such capabilities allow businesses to enhance their marketing strategies and improve customer engagement significantly.

Media

Media

Integrations Supported

Integrations Supported

ActiveCampaign
Adobe Marketo Engage
Amazon Web Services (AWS)
Bronto Marketing Platform
Campaign Monitor
Decibel
Facebook
FullContact
HubSpot Customer Platform
IBM Cloud
Instagram
Microsoft Azure
Microsoft Dynamics 365
Optimizely One
Oracle Responsys
Qubit
Salesforce Agentforce Commerce
Salesforce Marketing Cloud Account Engagement
Slack
TaikaTilaus

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Kenscio

Date Founded

2009

Company Location

India

Company Website

www.kenscio.com/products/data-experience-platform

Company Facts

Organization Name

BlueConic

Date Founded

2010

Company Location

United States

Company Website

www.blueconic.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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