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What is Keyplay?

Effective sales and marketing efforts hinge on the ability to accurately target the right accounts. Keyplay transforms the identification of your ideal customer profiles (ICPs), enabling you to strategically prioritize your market and effortlessly track account signals. As a cutting-edge account-based marketing (ABM) solution, Keyplay is designed specifically for B2B companies that aim to identify and engage with valuable target accounts. Leveraging intent data, firmographics, and advanced AI-driven analytics, Keyplay empowers organizations to discover and rank their ICPs, thereby enhancing the efficacy of both their marketing and sales approaches. The platform streamlines the process of generating account lists and executing customized outreach methods, ultimately helping businesses increase lead generation, reduce sales cycles, and drive revenue growth with impressive precision. Additionally, this strategy cultivates a richer insight into customer behavior, enabling organizations to refine and adjust their tactics for even greater achievements in the market. By adopting Keyplay, companies not only improve their targeting efforts but also position themselves for sustained competitive advantage.

What is Bilin?

Our team has crafted a proprietary platform completely in-house by utilizing state-of-the-art machine-learning innovations. This sophisticated platform allows us to monitor the data utilization of specific companies with precision. By analyzing the online content consumption of various organizations, identifying research patterns, and correlating extensive data sets to assess buying intentions, we can effectively identify the most suitable targets for your marketing strategies. Our one-of-a-kind bidding mechanism is tailored for B2B marketers, granting you access to a broad network of targeted enterprises and influential decision-makers. Through our dynamic creative capabilities, we customize messages for each account and individual, ensuring maximum relevance. We establish unique topics and segments rooted in pertinent keywords, enabling us to track millions of companies on the Internet in real-time. This capability equips us to discover potential leads precisely as they begin their purchasing journey. Furthermore, we deliver intent data and insights into specific topics of interest for each account, along with in-depth information about decision-makers, which guarantees transparency in your marketing approach. Consequently, our platform not only boosts targeting precision but also significantly enhances the overall impact of your marketing initiatives, making it an invaluable asset in your strategy. Additionally, our commitment to continuous improvement ensures that we evolve with market trends and client needs, further solidifying our position as leaders in marketing technology.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Salesforce

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

$12,000/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Keyplay

Company Location

United States

Company Website

keyplay.io

Company Facts

Organization Name

Bilin Technology

Date Founded

2013

Company Location

United States

Company Website

bilintechnology.com/platform.html

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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