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What is Keyplay?

Effective sales and marketing efforts hinge on the ability to accurately target the right accounts. Keyplay transforms the identification of your ideal customer profiles (ICPs), enabling you to strategically prioritize your market and effortlessly track account signals. As a cutting-edge account-based marketing (ABM) solution, Keyplay is designed specifically for B2B companies that aim to identify and engage with valuable target accounts. Leveraging intent data, firmographics, and advanced AI-driven analytics, Keyplay empowers organizations to discover and rank their ICPs, thereby enhancing the efficacy of both their marketing and sales approaches. The platform streamlines the process of generating account lists and executing customized outreach methods, ultimately helping businesses increase lead generation, reduce sales cycles, and drive revenue growth with impressive precision. Additionally, this strategy cultivates a richer insight into customer behavior, enabling organizations to refine and adjust their tactics for even greater achievements in the market. By adopting Keyplay, companies not only improve their targeting efforts but also position themselves for sustained competitive advantage.

What is Cognism?

Conduct a thorough analysis of the Total Addressable Market (TAM) and compile detailed lists of segmented accounts and contacts to refine your sales and marketing strategies. Gain an edge over competitors by acquiring fully compliant direct phone numbers and verified email addresses for outreach. Leverage intent data to enhance the focus of your outreach initiatives, thus improving the productivity of your revenue teams. Seamlessly implement cold email campaigns that can transform unfamiliar individuals into potential clients and ultimately into dedicated customers. Strengthen your outbound marketing efforts through precise audience matching and enhanced match rates on chosen advertising platforms. Keep track of significant developments within accounts to identify opportunities for growth and upselling. With Cognism's diverse range of integrations, you can easily optimize your current workflows. Enjoy unrestricted access to both individual and company-level data, guaranteeing that you maintain a strong list of prospects along with the crucial contact information needed to reach them. The platform offers a straightforward setup and integration process, allowing you real-time access to vital data within your chosen systems, which enables you to swiftly adjust to changing market dynamics and seize emerging opportunities. Additionally, this proactive approach positions your team to respond effectively to market fluctuations, fostering sustained growth and long-term success.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
HubSpot Sales Hub

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
AccessOwl
Cargo
Crono
Datamorf
Emailwell
Google Chrome
LeanData
Potion
Salesloft
Scalestack
SourceWhale
TitanX
Truto
Vidyard
Wufoo

API Availability

API Availability

Has API

Pricing Information

$12,000/year
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Keyplay

Company Location

United States

Company Website

keyplay.io

Company Facts

Organization Name

Cognism

Date Founded

2016

Company Location

United Kingdom

Company Website

cognism.com

Categories and Features

Categories and Features

Account Based Marketing

Campaign Personalization
Customer Segmentation
Engagement Monitoring
Prospecting Tools
Target Account Identification

AI SDR

Not specified

B2B Data

Not specified

Buyer Intent

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Pipeline Management
Prospecting Tools

Lead Intelligence

Not specified

Market Intelligence

Not specified

Sales Enablement

Contact Management
Lead Management

Sales Force Automation

Campaign Management
Contact Management
Customer Database
Email Marketing
Lead Management

Sales Intelligence

Not specified

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