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What is Knight?

Examine visitor patterns to identify the most impactful marketing channels. Evaluate the effectiveness of different marketing strategies by analyzing user interaction with content across various platforms, which includes metrics related to exposure, accessibility, and user acquisition. Aggregate data from all points of interaction during distinct user journeys—such as the main website, WeChat, email campaigns, content marketing, and trade shows—to enable precise cross-channel attribution. By analyzing the customer acquisition and conversion rates for each channel, companies can adjust their marketing tactics in real-time to achieve superior outcomes. Establish an online form that automatically collects information when customers complete it, allowing for their seamless addition to the contact list. Knight offers flexibility by accommodating a variety of form types suited for different marketing contexts, including landing pages for ads, registrations on official websites, and sign-ups for events. Furthermore, introduce identifiable QR codes in emails, articles, and printed materials to monitor the success of call-to-action initiatives and boost engagement. This comprehensive strategy not only provides insights into customer interactions and preferences but also fosters more targeted marketing efforts moving forward. Ultimately, understanding these dynamics can lead to improved customer satisfaction and loyalty.

What is 1by1?

The effective integration and synchronization of diverse data sources related to customer interactions are vital for business success. This is accomplished through the ongoing real-time updates of customer information and the automation of communication workflows. The system is designed to be user-friendly and accessible to all areas of the organization, including executives, support staff, finance teams, production departments, and CRM specialists. A Customer Data Platform (CDP) acts as a central hub that gathers and organizes every customer interaction with a brand, providing a cohesive 360° view of various customer types and their behaviors. In the E-commerce sector, the array of data sources is often vast and varied. Partnerships with multiple digital organizations focused on improving customer experiences necessitate the collection of data that each partner maintains. Effective management of this extensive data is imperative for businesses aiming to enhance customer engagement and satisfaction. Moreover, leveraging this information can lead to more personalized marketing strategies and ultimately drive higher conversion rates.

Media

Media

Integrations Supported

WeChat

Integrations Supported

WeChat

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Knight SaaS SCRM

Date Founded

2014

Company Location

China

Company Website

www.knight-crm.com/en/

Company Facts

Organization Name

Marketing 1by1

Date Founded

2015

Company Location

France

Company Website

marketing1by1.com

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social CRM

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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