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What is Knight?

Examine visitor patterns to identify the most impactful marketing channels. Evaluate the effectiveness of different marketing strategies by analyzing user interaction with content across various platforms, which includes metrics related to exposure, accessibility, and user acquisition. Aggregate data from all points of interaction during distinct user journeys—such as the main website, WeChat, email campaigns, content marketing, and trade shows—to enable precise cross-channel attribution. By analyzing the customer acquisition and conversion rates for each channel, companies can adjust their marketing tactics in real-time to achieve superior outcomes. Establish an online form that automatically collects information when customers complete it, allowing for their seamless addition to the contact list. Knight offers flexibility by accommodating a variety of form types suited for different marketing contexts, including landing pages for ads, registrations on official websites, and sign-ups for events. Furthermore, introduce identifiable QR codes in emails, articles, and printed materials to monitor the success of call-to-action initiatives and boost engagement. This comprehensive strategy not only provides insights into customer interactions and preferences but also fosters more targeted marketing efforts moving forward. Ultimately, understanding these dynamics can lead to improved customer satisfaction and loyalty.

What is Act!?

Act! Advantage is a full front-office CRM solution with all-new functionality, including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadens its footprint across your entire front office and reduces your need for costly, third-party tools. Select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.

Media

Media

Integrations Supported

Business Card Reader
DataMatch
DevHub
Ecwid
Eventbrite
Facebook
FreshBooks
Google Contacts
Google Workspace
HubSpot Marketing Hub
Mailjet
QuickBooks Online Advanced
QuickMail
QuoteWerks
Sales Sling
SalesStreamliner
VisitorTrack
Workato
Zendesk
iCloud

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Version

Pricing Information

$30.00/month/user
Act! Advantage Standard $30/mo/user billed annually
Act! Advantage Professional $45/mo/user billed annually
Act! Advantage Ultimate $60/mo/user billed annually
Act! Premium Desktop (On-Premises) $37.50/mo/user billed annually
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
On-Prem
Linux

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Knight SaaS SCRM

Date Founded

2014

Company Location

China

Company Website

www.knight-crm.com/en/

Company Facts

Organization Name

Act!

Date Founded

1987

Company Location

United States

Company Website

www.act.com

Categories and Features

Event Registration

Not specified

Marketing Automation

Not specified

Social CRM

Not specified

Categories and Features

Automotive CRM

Call Logging
Contact Management
Customer Support
Inventory Management
Lease Management
List Management
Marketing Automation
Product Catalog
Quotes / Proposals
Service Department Management
Territory Management

Business Management

Billing & Invoicing
CRM
Financial Management
Marketing Management
Order Management
Project Management
Scheduling

Construction CRM

Client Tracking
Contract Management
Forecasting
Project Management
Quote Management
Sales Management
Scheduling
Time Management

Contact Management

Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Financial CRM

Account Alerts
Asset Management
Expense Tracking
Household Tracking
Lead Management
Marketing Management
Relationship Tracking
Team Assignments
Territory Management

Healthcare CRM

Audience Targeting
Campaign Management
Marketing Automation
Medical History Records
Patient Communications
Patient Management
Physician Management

Hotel CRM

Not specified

Insurance CRM

Not specified

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Capture

Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Legal CRM

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Online Form Builders

Artificial Intelligence
Assign Roles / Permissions
Collaboration Tools
Conversational Forms
Data Tables
Drag & Drop / No Code
Export to PDF
HIPAA Compliant
Import Existing Forms
Mobile Forms
Pre-made Templates
Reporting / Data Visualization
Signup Forms
Surveys

Real Estate CRM

Campaign Management
Client / Property Matching
Contact Management
Dashboard
Email Marketing
Interaction Tracking
Lead Management
Referral Tracking
Segmentation

Sales Tracking

Activity Dashboard
Alerts / Notifications
Appointment Scheduling
Call Logging
Comments / Notes
Custom Reports
Document Management
Email Templates
Interaction Tracking
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management

Social CRM

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Marketing Automation Integration
Task Management

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