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Ratings and Reviews 0 Ratings
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What is Kritter?
A comprehensive advertising solution that combines features of an ad server, ad exchange, SSP, and DSP is designed to elevate your marketing approach. This platform enables the use of diverse location parameters such as country, city, latitude and longitude, and IP ranges to achieve targeted advertising. You can efficiently manage your campaigns by planning the specific days and times they will run. Engage your audience across both websites and mobile applications, or choose one platform depending on your strategy. Reconnect with users who have previously expressed interest in your offerings to deepen brand loyalty. When user data is accessible from publishers or exchanges, you can accurately focus on the right demographic groups. Gaining insights about users' device brands, models, and operating systems can greatly enhance your audience identification process. Utilize industry-standard categories that reflect user interests to uncover potential clients who resonate with your products. Additionally, you have the option to create customized ad categories for more effective audience segmentation and engagement. Select from an array of ad formats, including static, animated, expandable, interactive, and interstitial banners, to suit your campaign needs. Tailor advertisements for your app wall, content wall, content stream, and newsfeed to improve user experience significantly. You can also integrate video ads directly or layer them in-stream using VAST tags, creating exciting advertising possibilities. By incorporating in-banner video, you can further maximize your revenue potential while effectively engaging with your audience. The adaptability of this platform allows for creative advertising strategies that can evolve based on your unique requirements, ensuring your campaigns remain fresh and impactful. This flexibility empowers marketers to continuously refine their approaches, keeping pace with the ever-changing landscape of digital advertising.
What is Amazon Video Ads?
Amazon Video Ads offer a dynamic opportunity for advertisers to connect with customers on Amazon’s platforms through specifically targeted video content displayed on websites, mobile apps, and Fire tablet wake screens. By leveraging out-stream autoplay videos, brands can effectively convey their messages while crafting an engaging advertising experience. When at least half of the video is visible on the screen, it begins to play automatically, though the audio remains muted until the viewer takes action. Should the video leave the viewer's sight, playback will pause automatically, ensuring a seamless experience. It is crucial to refrain from including any clickable call-to-action elements within the ad, as clicking the video player would not only trigger the audio but also restart the video. Generally, Amazon video ads come with standard features such as the brand logo, a text headline, and a link for calls to action, all strategically placed next to the video player. This consistent format streamlines the advertising process by reducing the need for creative assistance from Amazon Advertising, making it suitable for both mobile and desktop users. Utilizing these features effectively can significantly improve your advertising strategy and boost viewer engagement, ultimately leading to better results for your campaign.
Integrations Supported
Amazon Ads
Amazon Brand Lift
Amazon Marketing Cloud
Amigo
BOSCO
Biteable
DinMo
HubiFi
Kleene
Latitude
Integrations Supported
Amazon Ads
Amazon Brand Lift
Amazon Marketing Cloud
Amigo
BOSCO
Biteable
DinMo
HubiFi
Kleene
Latitude
API Availability
Has API
API Availability
Has API
Pricing Information
$5,000
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Kritter Software Technology
Date Founded
2013
Company Location
India
Company Website
kritter.in/ad-trading-stack
Company Facts
Organization Name
Amazon Advertising
Date Founded
1994
Company Location
United States
Company Website
advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
