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What is Kubit?
Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency.
Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in.
Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations.
With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement.
Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support.
See why Kubit is redefining customer journey analytics at kubit.ai
What is Amplitude?
Amplitude is a comprehensive digital analytics and AI-powered product intelligence platform designed to help organizations better understand customer behavior, optimize digital experiences, and accelerate product growth. The platform unifies product analytics, marketing analytics, web analytics, session replay, heatmaps, feature experimentation, feature management, guides, surveys, and data governance into a single ecosystem. Its expanding AI capabilities include AI Agents that continuously monitor product performance, AI Feedback that transforms customer comments into actionable insights, AI Assistant for product support, Amplitude MCP for conversational analytics inside AI tools, and Agent Analytics for measuring the effectiveness of AI agents. Instead of manually building dashboards, users can ask natural-language questions about user behavior, conversion funnels, product adoption, or customer friction and receive immediate answers powered by live product data. Amplitude integrates with popular development environments and AI assistants such as Claude, Cursor, GitHub Copilot, Windsurf, Replit, Codex, and other MCP-compatible tools, allowing teams to work directly from their preferred environments. The platform also enables businesses to run A/B tests, personalize experiences, deploy feature flags, collect customer feedback, and measure the business impact of every experiment or product release. Product teams can uncover user journeys, identify retention opportunities, and prioritize development using behavioral analytics, while marketing teams optimize acquisition, engagement, and monetization through unified customer insights. Engineering teams benefit from trusted event data, governance controls, and secure integrations that support faster releases and more reliable experimentation. Enterprise-grade data governance, privacy protections, integrations, and security capabilities ensure that organizations can confidently scale analytics across global teams.
Integrations Supported
Adjust
Adobe Analytics
Airship
Amazon Redshift
AppsFlyer
Branch
Braze
Leanplum
Optimizely One
RudderStack
Integrations Supported
Adjust
Adobe Analytics
Airship
Amazon Redshift
AppsFlyer
Branch
Braze
Leanplum
Optimizely One
RudderStack
API Availability
API Availability
Has API
Pricing Information
Kubit offers transparent, scalable pricing based on Monthly Tracked Users (MTUs), making it easy to align costs with your actual usage. All plans include unlimited events and seats—so you never have to worry about overage fees or hidden charges. With a no-code setup and native integration with your cloud data warehouse, Kubit minimizes engineering lift while accelerating time-to-insight.
Free Version
Free Trial Offered?
Pricing Information
Free
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Windows
Mac
Chromebook
Linux
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Not specified
Company Facts
Organization Name
Kubit
Company Location
United States
Company Website
www.kubit.ai/
Company Facts
Organization Name
Amplitude
Date Founded
2012
Company Location
United States
Company Website
amplitude.com
Categories and Features
Customer Journey Mapping Tools
Attribution Modeling
Behavioral Analytics
Data Import / Export
Predictive Analytics
Data Modeling
Not specified
Digital Analytics
Not specified
Marketing Analytics
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
Website Analytics
Mobile App Analytics
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking
Product Analytics
Attribution
Churn Reporting
Customer Journey Analytics
Data Export
Data History Retention
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation
User Research
Not specified
Web Analytics
Conversion Tracking
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking
Categories and Features
Business Intelligence
Not specified
Customer Journey Mapping Tools
Not specified
Data Analysis
Not specified
Digital Analytics
Not specified
Mobile App Analytics
Cohort Analysis
Funnel Analysis
Retention Tracking
Revenue Tracking
Product Analytics
Not specified
Web Analytics
Not specified