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What is LAGO?

LAGO streamlines and enhances multichannel marketing efforts, leading to substantial reductions in both production time and expenses. Serving as a comprehensive PIM, DAM, and marketing production tool, LAGO features a collaborative workflow based on integrated checkpoints, optimizes versioning, and includes a robust proofing system. By centralizing data and assets from diverse sources, LAGO provides a unified repository that supports various marketing channels effectively. On the production front, the unique InDesign plugin allows for direct integration of the designated data and assets onto the page. This persistent linking guarantees that all data and assets maintain 100% accuracy and are perpetually current, fostering a more efficient workflow. Furthermore, LAGO's capabilities empower teams to collaborate seamlessly, ensuring that everyone is aligned and informed throughout the marketing process.

What is Simple Admation?

Simple Admation is a marketing approval workflow, online proofing and project management platform built by Simple Marketing Solutions (simple.io) for marketing teams, creative agencies and regulated organisations in banking, insurance, health and retail. The problem Admation solves: marketing teams managing high volumes of campaign content typically rely on email chains, shared drives and disconnected review tools. The result is version confusion, missed deadlines, duplicated feedback and approval processes that lack a defensible audit trail — a real compliance risk in regulated industries. Admation manages the complete creative production process from structured brief to final approved asset in a single platform. • Project management: structured brief templates capture requirements before creative work begins. Task scheduling runs against live resource capacity, with campaign calendars, Gantt timelines and dashboards giving managers full visibility across every active project. • Approval workflow: assets route through sequenced, multi-level approval pathways. Stakeholders annotate directly online — print, digital, video and HTML — with all feedback consolidated in one view. Automated reminders keep reviewers accountable. Batch approvals and forwarding tools cut high-volume review cycle costs. • Online proofing: side-by-side revision comparison and consolidated feedback give creative teams a single source of truth across every review cycle. • Compliance: tamper-proof audit trail records every review action and approval decision with timestamps and reviewer attribution — exportable for regulatory submission. Mandatory checklists ensure compliance steps are confirmed before sign-off. • Resource management: live resource planner, time tracking, skill-based scheduling and workload dashboards. Used by Bupa, Bendigo Bank, RACV, HESTA, Hollard, Woolworths, Mondelez, Spotlight and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io)

Media

Media

Integrations Supported

Adobe InDesign
Adobe Photoshop
Suger

Integrations Supported

Microsoft Teams
Simple Asset Manager
Simple Retailpath

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50
Free Trial Offered?

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Comosoft

Company Location

Germany

Company Website

www.comosoft.com

Company Facts

Organization Name

Simple

Date Founded

2007

Company Location

Australia

Company Website

www.simple.io/products/simple-admation

Categories and Features

Catalog Management

Catalog Creation
Content Library
Content Management
Custom Product Attributes
Customizable Catalogs
Desktop Publishing
Pricing Management
Search

Marketing Automation

Landing Pages / Web Forms
Sales Intelligence
Segmentation

Marketing Planning

Collaboration
Marketing Calendar
Media Planning
Project Tracking

Online Proofing

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Publishing and Subscriptions

Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters

Workflow Management

Access Controls/Permissions
Approval Process Control
Business Process Automation
Configurable Workflow
Document Management
Forms Management
Graphical Workflow Editor
Third Party Integrations
Workflow Configuration

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Creative Management

Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Workflow Management

Marketing Planning

Collaboration
Goal Setting / Tracking
Marketing Calendar
Project Tracking

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Marketing Calendar
Strategic Planning

Online Proofing

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Project Portfolio Management

Budget Management
Collaboration
Dashboard
Milestone Tracking
Portfolio Management
Project Planning
Requirements Management
Resource Management
Status Tracking
Task Management

Resource Management

Capacity Management
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management

Workflow Management

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Task Management
Third Party Integrations
Workflow Configuration

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