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What is LMX (Location Media Xchange)?

Location Media Xchange (LMX) serves as the supply-side platform for the Moving Walls Group, offering cutting-edge MediaTech solutions designed to help out-of-home (OOH) media owners enhance their operations. With a robust platform that encompasses a full suite of services, LMX provides tools for Revenue Management, Inventory Management, Programmatic DOOH Enablement, Audience Measurement & Attribution, and Dynamic Content Management, alongside a variety of other on-demand features. The Revenue Management capabilities assist media owners in maximizing their financial outcomes, while the Inventory Management system promotes the effective utilization of media resources. By automating the buying and selling of digital advertising spaces, Programmatic DOOH Enablement boosts both efficiency and precision. Audience Measurement & Attribution tools deliver valuable insights into ad performance, facilitating strategic improvements. Additionally, Dynamic Content Management allows for immediate updates and customization of advertising messages. With a trusted network of over 500 media owners worldwide, LMX's platform not only simplifies operational processes but also propels sales growth. The extensive array of features empowers media owners to manage their businesses more efficiently, respond quickly to market fluctuations, and enhance their overall profitability while staying ahead in a competitive landscape. As the advertising landscape continues to evolve, LMX remains committed to providing innovative solutions that meet the diverse needs of media owners.

What is Adloox?

Adloox is recognized as the leading independent ad verification platform in Europe, dedicated to safeguarding advertisers, agencies, and various buy-side services from complex ad fraud while ensuring that ads are both viewable and placed in secure brand environments. The platform offers a comprehensive suite of features designed to optimize programmatic advertising campaigns, including fraud protection, brand safety measures, attention measurement, and detailed analytics. Adloox seamlessly integrates with major Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and social media channels, such as Google Display & Video 360, Meta, Microsoft Xandr, and The Trade Desk. Its services cater specifically to the requirements of advertisers, agencies, and publishers, providing them with crucial resources to safeguard their media investments, overcome media buying challenges, and protect their online assets for sustained monetization. The company’s commitment to transparency and operational efficiency is underscored by its educational center, which offers indispensable resources for navigating the intricacies of programmatic ad fraud. Furthermore, Adloox's continuous adaptation to emerging challenges in the digital advertising realm solidifies its reputation as a reliable ally in the industry, ensuring clients remain ahead of the curve. This proactive approach not only enhances client trust but also fosters a more secure advertising ecosystem overall.