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What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

What is Influence?

Influence.io is a multifunctional platform designed for loyalty and referral programs, empowering ecommerce and direct-to-consumer brands to effectively create, manage, and enhance their customer loyalty and referral strategies. With this platform, merchants can motivate their customers by providing points for various activities such as purchasing items, writing reviews, and engaging with social media, which can later be redeemed for enticing perks, discounts, or rewards. Furthermore, it incorporates loyalty tiers that enable brands to customize rewards based on varying degrees of customer loyalty, along with digital stamp cards that work seamlessly with Apple and Google Wallet, membership options, and incentives to encourage existing customers to recruit new ones. The platform’s effortless integration with leading ecommerce and marketing tools like Shopify, BigCommerce, Klaviyo, and Gorgias allows for a rapid and uncomplicated setup, removing the necessity for intricate custom development. In addition, Influence.io's intuitive interface significantly boosts customer engagement, simplifying the process for brands to cultivate meaningful connections with their audience. This ultimately fosters a community around the brand, enhancing customer retention and satisfaction.

Media

Media

Integrations Supported

Apple Wallet
Attentive
BigCommerce
Google Wallet
Gorgias
Klaviyo
Later Social
Loop
REVIEWS.io
Recharge
Shopify
Skio
dotdigital Engagement Cloud

Integrations Supported

Apple Wallet
Attentive
BigCommerce
Google Wallet
Gorgias
Klaviyo
Later Social
Loop
REVIEWS.io
Recharge
Shopify
Skio
dotdigital Engagement Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Company Facts

Organization Name

Influence

Date Founded

2021

Company Location

United States

Company Website

www.influence.io

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Customer Advocacy

Advocate Management
Campaign Management
Communication Management
Community Management
Gamification
Referral Tracking
Reporting/Analytics
Rewards Program
Social Engagement

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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