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What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

What is Keyhole?

Keyhole provides marketers with the tools they need to assess and enhance their influence on social media platforms. Its offerings, which include social listening capabilities, influencer tracking, and comprehensive social media analytics, empower marketers to refine their marketing strategies and transparently demonstrate their performance to clients and colleagues. The user-friendly dashboard allows for quick report generation and sharing, leading to significant time savings throughout the year. Additionally, the Influencer metrics feature enables users to delve into discussions surrounding their hashtags, allowing for analysis based on geo-location and specific keywords found in influencers' bios. Engaging with these influencers can lead to increased interaction and improved return on investment in marketing efforts. Moreover, influencers can be categorized based on their visibility and levels of engagement, providing further insights. The analytics dashboard also features a word cloud that highlights the hashtags that are most frequently associated with your primary hashtag, aiding in the identification of pertinent hashtags for your campaign and uncovering new opportunities for growth. This comprehensive approach ensures that marketers can maximize their outreach and effectiveness.

Media

Media

Integrations Supported

Facebook
Instagram
Later Social
TikTok
X (Twitter)
YouTube

Integrations Supported

Facebook
Instagram
Later Social
TikTok
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Company Facts

Organization Name

Keyhole

Date Founded

2009

Company Location

Canada

Company Website

keyhole.co

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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