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What is Launched?

Introducing Launched, an all-encompassing platform tailored to assist Marketing and Sales Directors in effectively identifying and engaging with the right prospects at the most opportune times. With Launched at your disposal, you can: Discover new growth opportunities through Publish, our free tool that connects you with top publishers for content submissions and editorial feedback, significantly expanding your reach to new audiences. Identify potential buyers actively researching relevant topics using Intent, powered by Bombora, which provides you with a focused list of companies exploring keywords that align with your offerings, enabling you to create precise account lists. Boost your brand's presence through Awareness, our programmatic advertising service that allows you to strategize and launch campaigns across multiple platforms, including digital, out-of-home, video, and television, while tracking vital performance metrics like impressions, click-through rates, and overall engagement. Efficiently generate leads with Engagement, where you can define your lead specifications, upload your marketing materials, and rely on our specialized lead generation team to attract prospects through effective inbound marketing tactics. All leads generated are automatically captured for your ease of access. Moreover, Launched offers seamless integration with other tools, enhancing your marketing strategies and maximizing outreach effectiveness. Additionally, the user-friendly interface ensures that you can navigate the platform effortlessly, making the process of connecting with prospects even more streamlined.

What is Affinity Answers?

Affinity Answers combines vast behavioral insights with the world's largest social dataset to validate various online activities, such as web browsing, e-commerce transactions, search queries, and mobile intents, resulting in custom audience segments that outperform traditional purchase-based groups by an exceptional average of 55%. Users can outline their target parameters, including preferred audiences, timelines, geographic regions, channels, and budgets, receiving customized audience definitions complete with targeting filters, estimated reach, and distinct intent scores within just 1 to 2 business days; once approved, these audiences can be activated on demand-side platforms like DV360 and The Trade Desk in a timeframe of 7 to 10 days. This innovative system can produce a limitless array of persona-level segments, encompassing competitive conquest groups (like patrons of rivals to USAA), psychographic cohorts (such as admirers of key influencers), audiences demonstrating purchase intent (for example, aficionados of bacon), and those concentrating on current events (like political news readers), all available via an API or an intuitive web interface. The adaptability of Affinity Answers enables marketers to craft finely-tuned segments that align perfectly with their unique requirements, ensuring a targeted approach to engagement. This capability not only enhances marketing strategies but also fosters deeper connections with potential customers.

Media

No images available

Media

Integrations Supported

Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

Integrations Supported

Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

£15,000/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Launched

Date Founded

2017

Company Location

United Kingdom

Company Website

launchedtech.io

Company Facts

Organization Name

Affinity Answers

Company Location

United States

Company Website

www.affinityanswers.com/data/

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

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