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What is Laurence?

Laurence is a cutting-edge platform that utilizes artificial intelligence to improve and automate Amazon PPC (pay-per-click) campaigns by applying quantitative models, advanced statistical techniques, and real-time learning, rather than depending on static rules or fixed strategies. The system evaluates and calculates mathematically optimal bids for numerous keywords and product targets, making regular adjustments to bids, budgets, and targets on an hourly basis while leveraging reinforcement learning to adapt to fluctuating market conditions, seasonal patterns, and competitor activities. It guarantees complete transparency in its decision-making process through features like the “Ask Laurence” AI reporting agent, which explains the actions taken and provides a comprehensive audit trail. Laurence’s strategy views PPC management as a mathematical problem centered on precise bid optimization rather than relying on heuristics, allowing it to spot market trends ahead of competitors and reduce unnecessary costs linked to outdated manual methods. This sophisticated approach not only enhances advertising efficiency but also equips users with insights that promote improved decision-making in their campaigns, ultimately leading to smarter investments and better overall performance. By integrating these advanced capabilities, Laurence sets a new standard in the realm of PPC management.

What is Arctavia?

Arctavia serves as a sophisticated platform designed to enhance and automate Amazon Ads, effortlessly linking to your Amazon Ads account via a certified API and enabling continuous campaign supervision, evaluation of various signals, and automatic revisions to bids, keywords, and budgets, all while maintaining full transparency and clarity in every modification. Its Polaris AI effectively translates long-term goals such as revenue, ACOS, and ROAS into actionable daily and weekly plans, merging machine learning with essential safety features like a Safety Guard to prevent detrimental choices and a Second Chance logic that reassesses potentially valuable keywords, thereby protecting profitable elements from unnecessary removal. Moreover, Arctavia presents a KPI dashboard that includes detailed logs, AI-generated insights, an interactive chat assistant, and customizable bidding rules based on time, along with real-time monitoring and verification. This comprehensive approach not only equips teams with automation capabilities but also ensures crucial oversight for optimal performance. Ultimately, the distinctive blend of functionalities not only improves advertising effectiveness but also promotes well-informed decision-making and strategic foresight for long-term success.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon Pay
Amazon Seller Central

Integrations Supported

Amazon
Amazon Ads
Amazon Pay
Amazon Seller Central

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$66.77 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Laurence

Date Founded

2025

Company Location

United States

Company Website

www.trylaurence.com

Company Facts

Organization Name

Arctavia

Company Location

United States

Company Website

arctaviaos.com

Categories and Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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