LayerFive vs. GrowthLoop

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

Maximizing the value of your first-party data is essential for success. D&B Connect offers a customizable master data management solution that is self-service and capable of scaling to meet your needs. With D&B Connect's suite of products, you can break down data silos and unify your information into one cohesive platform. Our extensive database, featuring hundreds of millions of records, allows for the enhancement, cleansing, and benchmarking of your data assets. This results in a unified source of truth that enables teams to make informed business decisions with confidence. When you utilize reliable data, you pave the way for growth while minimizing risks. A robust data foundation empowers your sales and marketing teams to effectively align territories by providing a comprehensive overview of account relationships. This not only reduces internal conflicts and misunderstandings stemming from inadequate or flawed data but also enhances segmentation and targeting efforts. Furthermore, it leads to improved personalization and the quality of leads generated from marketing efforts, ultimately boosting the accuracy of reporting and return on investment analysis as well. By integrating trusted data, your organization can position itself for sustainable success and strategic growth.

Iris delivers powerful, easy-to-use identity and cyber protection solutions that help organizations protect their customers from identity theft, fraud, and digital threats — while driving engagement, retention, and new revenue opportunities. As a B2B2C provider, Iris enables businesses to seamlessly integrate identity protection into their existing products, platforms, and customer journeys. Iris offers multiple deployment models to meet different business and technical needs: • Identity Protection API: A scalable API solution that allows organizations to embed a suite of solutions that can be mixed and matched directly into their applications — while maintaining full control over branding and user experience. • Micro-Experiences: Prebuilt, customizable components that can be quickly embedded into websites or apps, enabling fast time-to-market with minimal development resources. • OnWatch® Portals: Fully managed, white-labeled identity protection platforms for organizations that prefer a turnkey solution. Iris solutions include dark web monitoring, credit monitoring, high-risk transaction monitoring, social media monitoring, caller ID monitoring, scam analysis & support, dynamic risk assessment tools, robust device protection software, data removal tools, do-it-for-you fraud resolution services, and more. Organizations use Iris to enhance customer trust, differentiate their offerings, reduce customer churn, and increase customer lifetime value. With proven results — including revenue generation, increased retention, and improved customer satisfaction — Iris transforms identity protection into a strategic business advantage. Backed by Generali and more than 20 years of experience, Iris combines global scale, advanced technology, and expert-led support to deliver meaningful protection and measurable outcomes.

Feroot Security is a global authority in AI-driven website and web application compliance, security, and digital risk management. Feroot AI helps organizations gain continuous visibility into how data moves across their websites and applications, protecting users from hidden threats while enforcing compliance with PCI DSS 4.0.1, HIPAA rules governing online tracking technologies, CCPA/CPRA, GDPR, CIPA, and more than 50 international laws. The Feroot AI Platform transforms compliance and security from a manual, reactive process into an automated, always-on control layer. Tasks that traditionally require months of coordination between engineering, legal, privacy, and security teams can be activated in minutes, producing real-time protection and audit-ready evidence without disrupting development workflows. Feroot consolidates essential capabilities into a single unified platform, including advanced JavaScript behavior analysis, continuous website compliance scanning, third-party script oversight, consent and preference enforcement, and data privacy posture management. The platform is purpose-built to detect, prevent, and eliminate modern web threats such as Magecart, formjacking, e-skimming, and unauthorized data collection, especially on sensitive surfaces like checkout pages, authentication flows, embedded iframes, and healthcare portals. By monitoring runtime behavior rather than static code alone, Feroot ensures that every script and data interaction aligns with regulatory and security requirements at all times. Trusted by Fortune 500 enterprises, healthcare organizations, retailers, SaaS providers, payment service providers, utilities, universities, and public sector institutions, Feroot safeguards hundreds of millions of users across web and mobile environments worldwide. Feroot AI solutions include PaymentGuard AI, HealthData Shield AI, AlphaPrivacy AI, CodeGuard AI, and MobileGuard AI. Visit feroot for more information.

Qloo, known as the "Cultural AI," excels in interpreting and predicting global consumer preferences. This privacy-centric API offers insights into worldwide consumer trends, boasting a catalog of hundreds of millions of cultural entities. By leveraging a profound understanding of consumer behavior, our API delivers personalized insights and contextualized recommendations. We tap into a diverse dataset encompassing over 575 million individuals, locations, and objects. Our innovative technology enables users to look beyond mere trends, uncovering the intricate connections that shape individual tastes in their cultural environments. The extensive library includes a wide array of entities, such as brands, music, film, fashion, and notable figures. Results are generated in mere milliseconds and can be adjusted based on factors like regional influences and current popularity. This service is ideal for companies aiming to elevate their customer experience with superior data. Additionally, our premier recommendation API tailors results by analyzing demographics, preferences, cultural entities, geolocation, and relevant metadata to ensure accuracy and relevance.

Denodo is an enterprise data management platform designed to deliver live, unified, governed, and business-ready data for AI agents, analytics, applications, and self-service users. It uses logical data management to connect information across hybrid, multi-cloud, on-premises, SaaS, lakehouse, and third-party environments without moving or duplicating data. The platform helps organizations break down data silos by creating a single trusted access layer over distributed systems. Denodo supports trustworthy AI by giving agents real-time situational awareness, relevant enterprise context, consistent semantics, and compliance guardrails. Its zero-copy approach helps organizations reduce data replication, simplify integration, and avoid delays caused by traditional pipeline-heavy architectures. The platform also provides a personalized data marketplace where users can search, discover, prepare, and use governed data with less IT involvement. Denodo’s governance capabilities enforce consistent policies across cloud and on-premises environments while supporting fine-grained oversight, lineage, and compliance controls. Its real-time query optimization allows teams to make decisions using current data while keeping infrastructure costs under control. Business-contextual semantics help tailor data delivery for different roles, use cases, applications, and AI models. Denodo can support use cases such as AI agents and apps, lakehouse optimization, real-time operations, data products, and enterprise self-service analytics. With faster insight delivery, stronger governance, and trusted data access, Denodo helps organizations create a reliable foundation for agentic AI and modern data-driven operations.

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

Jscrambler is the leader in Client-Side Security, protecting the code, data, and digital interactions that power modern web applications. As organizations increasingly adopt AI-generated code, third-party software components, and AI-powered agents, more critical application logic and sensitive data are exposed within the browser. Jscrambler provides the security and governance layer for this environment, giving enterprises visibility and control over what happens at runtime. The Jscrambler Client-Side Security Platform is powered by a Behavioral Enforcement Core that continuously monitors and enforces how application code, including AI-generated code, third-party scripts, AI agents, and sensitive data behave in the browser. By enforcing software integrity and data governance at runtime, Jscrambler helps organizations prevent client-side attacks, protect sensitive data, and maintain control over digital experiences. Trusted by organizations across financial services, retail, travel, healthcare, and other industries, Jscrambler helps enterprises address client-side security and compliance requirements including PCI DSS, GDPR, HIPAA, CIPA, CCPA, and the EU AI Act.

Iru AI is a next-generation, AI-native security and compliance platform designed to unify and automate enterprise protection in an increasingly complex digital landscape. Built from the ground up for the AI era, Iru integrates identity management, endpoint protection, and compliance automation within a single, context-aware system. Its proprietary Iru Context Model continuously interprets relationships between users, apps, and devices, enabling intelligent actions across authentication, threat detection, and audit workflows. The Identity module eliminates passwords with device-bound authentication, ensuring frictionless yet secure access to every enterprise app. The Endpoint suite consolidates management, detection, and vulnerability response into one lightweight agent, providing real-time visibility and cross-platform consistency. Meanwhile, the Compliance engine automates control mapping and evidence collection, reducing audit preparation time while maintaining continuous readiness. Unlike fragmented legacy tools, Iru’s unified approach minimizes security gaps, streamlines administration, and improves user experience across the organization. The platform’s scalability and AI automation have helped firms cut IT workloads in half while achieving stronger security postures and regulatory compliance. Trusted by global innovators like Airbus, Notion, McLaren, and BetterHelp, Iru is transforming how enterprises secure their digital ecosystems. With over 5,000 customers and top-tier ratings for usability and innovation, Iru empowers teams to focus on strategic growth rather than operational complexity.

Creator marketing delivers its biggest impact when it operates as a growth engine, not a series of one-off campaigns. Superfiliate gives brands one place to manage every creator relationship—from influencers and affiliates to ambassadors and paid partnerships—without juggling multiple platforms. With built-in creator discovery, automated workflows, unified reporting, and personalized experiences, brands can scale programs efficiently while understanding exactly what's driving revenue. Brands like Graza, Cymbiotika, Omnilux, and MUD\WTR use Superfiliate to turn creator activity into a predictable acquisition channel. High-performing creator content fuels paid media, successful partnerships are easy to expand, and every campaign contributes to long-term growth. By connecting directly with Meta, TikTok Shop, and YouTube, Superfiliate brings creator, content, and revenue data together in one place. Instead of piecing together performance across disconnected tools, brands gain the visibility they need to invest in the creators and content that generate the greatest business impact.