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What is Leanplum?

For organizations focused on application development, Leanplum emerges as the exclusive solution aimed at customizing and enhancing every interaction with customers, both in-app and externally. As the only provider committed solely to engagement, personalization, and optimization across various industries, including gaming, subscriptions, on-demand services, mobility applications, and mobile retail and finance, we have a profound understanding of the workflows and use cases that dominate the app landscape. Our innovative platform integrates Lifecycle Marketing with LiveOps promotions, which empowers users to effectively manage live events and sales via Remote Configuration, all while utilizing an extensive system of real-time analytics and A/B testing. Furthermore, we provide an effortless blend of Lifecycle Marketing with tools that enhance and personalize the Product Experience, grounded in a robust data-centric methodology. By facilitating real-time engagement through tailored multi-channel strategies, we enable businesses to build a loyal user base by delivering relevant content aligned with behavioral insights and immediate triggers. This holistic strategy ensures that every interaction holds significance, fostering long-term user engagement and satisfaction, while also adapting to the evolving needs of the market. Ultimately, Leanplum's comprehensive offerings position it as an indispensable partner for companies aiming to maximize their app engagement efforts.

What is Appgain?

Elevate the user experience by tailoring the onboarding journey for each individual user while re-engaging those who have become less active through captivating videos sent via push notifications, complemented by a fully automated campaign designed to reactivate users. To encourage users to return to your platform, offer customized content and exclusive promotions, motivating them to recommend the app to their friends, and devise methods to retarget users even if they have removed the application from their devices. Effectively reach your audience by retargeting them immediately after they engage with your links across all leading social media networks, thereby ensuring continuous connection regardless of their location. Through marketing automation, you can enhance the effectiveness of your campaigns without incurring extra effort, akin to the advantages provided by CRM marketing automation solutions. Appgain’s automation capabilities will enable you to react promptly to user actions with personalized communications and employ retargeting short links to direct customers to specific areas within your app. Furthermore, you can precisely assess the ROI and ROAS for every channel utilized in customer acquisition, offering crucial insights that can refine your marketing strategies. By harnessing these advanced tools, not only can you significantly boost overall customer engagement and retention, but you can also cultivate a more robust and loyal user community, ultimately leading to sustained growth and success.

Media

Media

Integrations Supported

Amplitude
Foursquare
Kubit
PlotProjects
Poplar
RudderStack
eduMe

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$124 per month
Billed annually
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Leanplum

Date Founded

2012

Company Location

United States

Company Website

www.leanplum.com

Company Facts

Organization Name

Appgain.io

Date Founded

2018

Company Location

United States

Company Website

www.appgain.io

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation

Mobile App Analytics

A/B Testing
Push Notifications

Mobile Marketing

Not specified

Push Notifications

Not specified

Categories and Features

Customer Engagement

Communication Management

Marketing Analytics

Channel Attribution
Dashboard

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Segmentation
Social Marketing
Website Visitor Tracking

Mobile App Analytics

Channel Attribution
Funnel Analysis
In-App Events Tracking
Push Notifications
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Email Marketing
Location-Based Marketing
Push Notifications
Text-to-Win

Push Notifications

Campaign Segmentation
Contextual Targeting
Device Targeting
Visual Notifications
Web Notifications

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