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What is Leanplum?

For organizations focused on application development, Leanplum emerges as the exclusive solution aimed at customizing and enhancing every interaction with customers, both in-app and externally. As the only provider committed solely to engagement, personalization, and optimization across various industries, including gaming, subscriptions, on-demand services, mobility applications, and mobile retail and finance, we have a profound understanding of the workflows and use cases that dominate the app landscape. Our innovative platform integrates Lifecycle Marketing with LiveOps promotions, which empowers users to effectively manage live events and sales via Remote Configuration, all while utilizing an extensive system of real-time analytics and A/B testing. Furthermore, we provide an effortless blend of Lifecycle Marketing with tools that enhance and personalize the Product Experience, grounded in a robust data-centric methodology. By facilitating real-time engagement through tailored multi-channel strategies, we enable businesses to build a loyal user base by delivering relevant content aligned with behavioral insights and immediate triggers. This holistic strategy ensures that every interaction holds significance, fostering long-term user engagement and satisfaction, while also adapting to the evolving needs of the market. Ultimately, Leanplum's comprehensive offerings position it as an indispensable partner for companies aiming to maximize their app engagement efforts.

What is Kumulos?

Kumulos is a user-friendly customer engagement platform that provides a comprehensive 360-degree perspective to foster lasting customer relationships. It includes features such as in-app messaging, web push notifications, and mobile push notifications, all designed to enhance user interaction. The Kumulos Mobile Marketing Hub enables the creation and management of omnichannel campaigns seamlessly from a single interface. You can tailor your campaigns using tools like rich interactive messaging, geotargeting, audience segmentation, and channel management. With its fully automated capabilities, Kumulos takes the uncertainty out of campaign timing by delivering receipts and ensuring intelligent message delivery. To attract new customers, features like ASO and deferred deep linking can be utilized effectively. Additionally, the platform provides robust analytics and reporting tools that allow you to keep track of all performance metrics for ongoing improvements. It also includes crash reporting and diagnostics to guarantee your app remains operational, prioritizing fixes to enhance the overall user experience. For those interested in exploring its capabilities, Kumulos offers a free trial period lasting 30 days, giving users a risk-free opportunity to evaluate the platform's potential. Overall, Kumulos stands out as a powerful tool for modern marketers looking to optimize their customer engagement strategies.

Media

Media

Integrations Supported

Amplitude
Foursquare
Kubit
PlotProjects
Poplar
RudderStack
eduMe

Integrations Supported

Jira Service Management
Microsoft Teams
Shoutem
Slack
Trello

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$100 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Leanplum

Date Founded

2012

Company Location

United States

Company Website

www.leanplum.com

Company Facts

Organization Name

Kumulos

Date Founded

2014

Company Location

United Kingdom

Company Website

www.kumulos.com

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation

Mobile App Analytics

A/B Testing
Push Notifications

Mobile Marketing

Not specified

Push Notifications

Not specified

Categories and Features

Application Performance Monitoring (APM)

Diagnostic Tools
Performance Control
Resource Management
Root-Cause Diagnosis
Server Performance
Trace Individual Transactions

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

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