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What is Lefty?

Lefty stands out as a leading platform designed for influencer marketing, specifically aimed at distinguished lifestyle brands, providing brands and agencies with the tools needed to efficiently manage impactful influencer campaigns. It features comprehensive resources for talent discovery and qualification, relationship management, campaign reporting automation, performance measurement, and competitive landscape analysis. Users have the capability to search for influencers using specific keywords and apply filters based on factors like demographics, location, and personal interests. Furthermore, the platform allows users to rank their search results by metrics such as audience size, engagement rates, and overall relevance. Influencer evaluation includes considerations of fake follower ratios, audience demographics, and engagement metrics. In addition, Lefty aids brands in pinpointing influencers who share similarities with their existing brand ambassadors, thereby improving their marketing strategies and outreach efforts. With its data-driven approach, brands are empowered to make strategic decisions that enhance the effectiveness of their influencer partnerships, ultimately leading to more successful campaigns. This dedication to streamlined processes and insightful analytics positions Lefty as a vital resource in the ever-evolving landscape of influencer marketing.

What is Capssion?

Capssion is a comprehensive software solution designed for influencer marketing, catering to leading brands globally. Unlike typical marketplaces that impose entry fees, Capssion offers a platform that empowers users to manage their influencer marketing initiatives independently. With Capssion, you gain access to essential data and tools, ensuring that you maintain full control over your interactions with influencers while optimizing your marketing strategies effectively. This dual functionality makes Capssion a valuable asset for brands looking to enhance their influencer collaborations.

Media

Media

Integrations Supported

Axis LMS
Shopify

Integrations Supported

Axis LMS
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

$590 per month
Free Trial Offered?
Free Version

Pricing Information

0
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lefty

Date Founded

2015

Company Location

France

Company Website

lefty.io

Company Facts

Organization Name

Capssion

Company Location

Hong Kong, Singapore

Company Website

www.capssion.com

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Popular Alternatives

Popular Alternatives