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What is Lefty?

Lefty stands out as a leading platform designed for influencer marketing, specifically aimed at distinguished lifestyle brands, providing brands and agencies with the tools needed to efficiently manage impactful influencer campaigns. It features comprehensive resources for talent discovery and qualification, relationship management, campaign reporting automation, performance measurement, and competitive landscape analysis. Users have the capability to search for influencers using specific keywords and apply filters based on factors like demographics, location, and personal interests. Furthermore, the platform allows users to rank their search results by metrics such as audience size, engagement rates, and overall relevance. Influencer evaluation includes considerations of fake follower ratios, audience demographics, and engagement metrics. In addition, Lefty aids brands in pinpointing influencers who share similarities with their existing brand ambassadors, thereby improving their marketing strategies and outreach efforts. With its data-driven approach, brands are empowered to make strategic decisions that enhance the effectiveness of their influencer partnerships, ultimately leading to more successful campaigns. This dedication to streamlined processes and insightful analytics positions Lefty as a vital resource in the ever-evolving landscape of influencer marketing.

What is Demographics Pro?

Investigate the nuanced characteristics of a particular social media audience to uncover its distinct identity, whether considered independently or in comparison to other groups. Our service offers extensive data points in addition to standard metrics like gender, marital status, age, profession, income level, and location. It is crucial to establish a genuine bond between influencers and their audience, ensuring that all interactions and engagements reflect authenticity rather than superficiality prior to selecting influencers for a marketing initiative. Identify the individuals, brands, and media channels that hold significant sway over your target demographic. Leverage specialized databases containing millions of notable social media profiles to effectively compile a targeted list of influencers capable of resonating with your chosen audience. Additionally, this process allows for the simultaneous evaluation of the audiences tied to various influencers, brands, or other entities, enriching your strategic planning. By taking this holistic approach, you not only conserve time but also enhance the likelihood of forging fruitful influencer collaborations, ultimately leading to a more impactful marketing campaign. This method fosters deeper insights and strategic advantages in the dynamic landscape of social media engagement.

Media

Media

Integrations Supported

Facebook
Instagram
X (Twitter)
YouTube

Integrations Supported

Facebook
Instagram
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$590 per month
Free Trial Offered?
Free Version

Pricing Information

$500 one credit per analysis
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lefty

Date Founded

2015

Company Location

France

Company Website

lefty.io

Company Facts

Organization Name

Demographics Pro

Date Founded

2005

Company Website

www.demographicspro.com

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

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