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What is Lefty?

Lefty stands out as a leading platform designed for influencer marketing, specifically aimed at distinguished lifestyle brands, providing brands and agencies with the tools needed to efficiently manage impactful influencer campaigns. It features comprehensive resources for talent discovery and qualification, relationship management, campaign reporting automation, performance measurement, and competitive landscape analysis. Users have the capability to search for influencers using specific keywords and apply filters based on factors like demographics, location, and personal interests. Furthermore, the platform allows users to rank their search results by metrics such as audience size, engagement rates, and overall relevance. Influencer evaluation includes considerations of fake follower ratios, audience demographics, and engagement metrics. In addition, Lefty aids brands in pinpointing influencers who share similarities with their existing brand ambassadors, thereby improving their marketing strategies and outreach efforts. With its data-driven approach, brands are empowered to make strategic decisions that enhance the effectiveness of their influencer partnerships, ultimately leading to more successful campaigns. This dedication to streamlined processes and insightful analytics positions Lefty as a vital resource in the ever-evolving landscape of influencer marketing.

What is EasyKOL?

EasyKOL is an AI-driven influencer marketing platform built to help brands manage influencer discovery, analysis, and outreach efficiently. The platform allows businesses to search for creators across multiple social media platforms including Instagram, TikTok, YouTube, LinkedIn, Twitch, and Threads. Its advanced search engine uses AI to identify relevant influencers based on niche, audience demographics, and engagement performance. EasyKOL also offers a lookalike discovery feature that helps marketers find creators similar to successful influencers. The platform provides in-depth creator analytics, including audience insights, engagement rates, and performance metrics. A built-in fake follower detection tool helps brands verify audience authenticity and avoid collaborations with low-quality influencers. EasyKOL also includes influencer CRM features that allow teams to organize creator lists, tag influencers, and manage campaign collaborations. Businesses can reach out to influencers using integrated email outreach tools with batch messaging and reply tracking. Campaign performance dashboards provide data on views, costs, CPM, and ROI. Teams can use these insights to optimize influencer partnerships and improve marketing results. EasyKOL also supports high-volume influencer discovery, allowing brands to connect with hundreds or thousands of creators efficiently. Overall, the platform helps businesses manage influencer marketing campaigns from discovery to collaboration in a single system.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$590 per month
Free Trial Offered?
Free Version

Pricing Information

$50/user/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lefty

Date Founded

2015

Company Location

France

Company Website

lefty.io

Company Facts

Organization Name

EasyKOL

Date Founded

2015

Company Location

Hong Kong

Company Website

easykol.com

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

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